another definition in the dictionary:
Case_Allowance-discount allowed on products sold to retailers to encourage them to purchase in larger quantities. See Allowances.
Bottom_Line-a colloquial term meaning 'profits'.
a market in which there is a shortage of particular goods or services for sale.
Spot_Buy
in advertising, the buying of media time in a few selected markets only. ...
another definition in the dictionary:
Activity_Report-reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
FARB-abbrev. Federation of Australian Radio Broadcasters.
Specialty_Distr
a distributor that concentrates on one product line but carries a deep assortment within the line. ...
another definition in the dictionary:
Correlation_Tec-a range of statistical techniques used to discover relationships between diverse elements in a marketing situation.
GE_Matrix-see General Electric Strategic Business Portfolio Planning Grid.
Marketing_Plan
a detailed, written account and timetable of the objectives, methods to be used by a firm to achieve ...
another definition in the dictionary:
Merchandising_C-see Multi-Channel Marketing System.
Line_Organisati-an organisational structure in which authority moves down in a line from the chief executive, typically, there are no specialists or advisors, the chief executive having complete authority over decision making. See Organisational Structure.
Real_Positionin
the modification of a product offering so that it delivers more satisfactorily the benefits that buy ...
another definition in the dictionary:
Missionary_Sell-selling in which the salesperson's role is to inform an individual with the power to influence others to buy a product, rather than to make a direct sale to that person, a missionary salesperson is also known as a Detailer.
Brand_Reinforce-activity associated with getting consumers who have tried a particular brand to become repeat purchasers and with attracting new users, brand reinforcement is a key objective of the growth stage of the product's life cycle. See Growth Stage of the Product Life Cycle.
Financial_Lever
a measure of the extent to which a firm uses debt in its total capital structure, the higher the com ...
another definition in the dictionary:
Anchor_Store-a popular, major retailer located within a shopping mall to attract mall patronage.
Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.