another definition in the dictionary:
GRP-See Gross Rating Points.
Reactive_Market-marketing activities forced upon an organisation by competitive action, defensive strategies. See Proactive Marketing Strategies.
Selling_Concept
the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its objectives, firms characterised by this approach often rely upon pressure selling and manipulative sales techniques to win business.
see also:
Life_Stage_Buyi
the division of a total heterogeneous market into relatively homogeneous groups on the basis of thei ...
another definition in the dictionary:
Dumping-a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic price.
Brand_Label-a label which gives the brand name of the product.
Customer_Orient
a management philosophy or state-of-mind in which it is recognised that the effective and efficient ...
another definition in the dictionary:
Full_Service_Re-a marketing research firm which can offer a client a complete range of services, including problem definition or conceptualisation, research design, data collection and analysis, and reporting. See Limited-Service Research Supplier.
ADvertising_to_-the measure of the proportion of advertising space to editorial matter in a newspaper or magazine.
Regulatory_Envi
that part of the firm's external marketing environment on which legal and political forces act to ch ...
another definition in the dictionary:
Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
Historical_Anal-an approach to sales forecasting in which the past sales results of a similar product are used to predict the likely sales of a similar new product.
Horizontal_Dive
a growth strategy in which a company seeks to add to its existing lines new products that will appea ...
another definition in the dictionary:
MAN-acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does the prospect have the Authority to buy? Does the prospect have a Need for the product? Also referred to as PAN - Pay, Authority, Need.
Marketing_Oppor-circumstances in the external environment which offer an organisation the chance to satisfy particular consumer needs and wants at a profit.
Prospect
a potential customer. See Sales Leads, Suspect. ...
another definition in the dictionary:
DSS-abbrev. Decision Support System.
Computer_Modell-constructing and manipulating computer-based simulations of marketing situations to examine the consequences of alternative courses of action, computer models, often developed from an analysis of historical data, may be used to determine the optimum level of advertising and other promotional expenditure, etc. See Advertising Budget Determination.
