another definition in the dictionary:
Bonus_Plan-a scheme for additional payments to salespeople to be made at the discretion of management for a particular sales achievement.
Product_Petrifi-a term used to describe the small but persistent demand by loyal customers for a declining product. See Product Life Cycle, Decline Stage.
the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its objectives, firms characterised by this approach often rely upon pressure selling and manipulative sales techniques to win business.
Boston_Consulti
a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic busin ...
another definition in the dictionary:
Selling_Agent-see Agent.
Off_Premise_Buy-buying that is done by wholesalers and retailers through buying offices located overseas or in distant locations.
Family_Life_Cyc
a series of stages through which the typical family passes, including bachelor stage, young marrieds ...
another definition in the dictionary:
Impulse_Buying-unplanned consumer buying of attractively presented or conveniently located products.
Demand_Backward-a method of pricing in which prices are set by determining what consumers are willing to pay, then, costs are deducted to see if the profit margin is adequate.
Mail_Order_Sell
a system of retailing in which customers order merchandise, usually from a catalogue, by mail, the g ...
another definition in the dictionary:
Gatekeepers-people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.
International_M-marketing actvities intended to facilitate the exchange or transfer of goods between nations.
Credit_Terms
conditions negotiated between seller and buyer relating to the time within which the buyer is oblige ...
another definition in the dictionary:
Price_Discrimin-a pricing strategy, generally illegal, in which a seller charges different prices to marketing intermediaries for the same product. See Differential Pricing.
Portfolio_Analy-the systematic evaluation or assessment of a company's businesses or products, two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength (including relative market share).
Business_Analys
a stage in the new product development process in which the information gathered in the screening, c ...
another definition in the dictionary:
Multiple_Nichin-a strategy adopted by a company operating simultaneously in more than one market niche. See Market Niche, Single Niching.
Pulsing-scheduling advertising campaigns in fairly regular bursts followed by periods of relative or complete inactivity. See Continuity, Flighting.