another definition in the dictionary:
Expense_Account-a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment of clients, and other items of expenditure considered necessary to make sales.
Promotional_Str-the element of a firm's decision-making concerned with choosing the most appropriate mix of advertising, sales promotion, personal selling and publicity for communication with its target market.
Selling_Formula
various formulae used by salespeople to guide their presentations to buyers. See AIDA, Formula Selling.
see also:
Mission
see Corporate Mission. ...
another definition in the dictionary:
Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.
Open_Promotion-a sales promotion which is advertised widely and available to all who wish to enter. See Closed Promotion.
Cumulative_Quan
a price reduction offered to a purchaser in which the amount of the discount increases over time wit ...
another definition in the dictionary:
Intraorganisati-an organisation's internal environment, the forces arising from the organisation's formal structure and from interactions with employees which affect the marketing operations.
Image_Oriented_-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Average_Variabl
a measure of cost control, calculated by dividing the total variable cost of the goods produced by t ...
another definition in the dictionary:
Marketing_Resea-a formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making.
Sell_Off_Period-the duration of a particular sales promotion, the time from the launch of the sales promotion to the end of the special offer.
Monopoly
a market situation in which there is only one seller. ...
another definition in the dictionary:
Desk_to_Desk_Di-a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers, typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.
Corrective_Adve-advertising to correct erroneous claims or misleading messages in previous promotional announcements.
Buying_Allowanc
a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. pu ...
another definition in the dictionary:
Area_Market_Spe-a marketing manager, with good local knowledge, located in a high-volume, distinctive market to support the sales effort.
Customer_Value_-an organisation's rating of the value it provides to its customers relative to that provided by its competitors.
