another definition in the dictionary:
Innovation-the introduction of a product which is new to both the company and its customers, a new-to-the-world product. See Product Extension, New Product Duplication.
Secondary_Packa-a box or other protective wrapping in which the product in its primary package is kept until ready for use. See Primary packaging, Shipping Packaging.
various formulae used by salespeople to guide their presentations to buyers. See AIDA, Formula Selling.
Bar_Code
an arrangement of lines and spaces in code form used to identify a product by style, size, price, qu ...
another definition in the dictionary:
Service_Mix-the range of services offered by a services marketing company.
European_Econom-a group of European nations acting as a trading block, limiting trade barriers among members and applying common tariffs to products from non-members.
Indirect_Denial
handling a buyer's objection by initially admitting the validity of the objection in order to mainta ...
another definition in the dictionary:
Flanking_Strate-see Flanking Attack, Flanking Defence.
Bias-see Interviewer Bias.
Reseller
a middleman, one who buys merchandise to resell it at a profit. ...
another definition in the dictionary:
Social_Class-the level of society to which an individual belongs, Australians, generally, perceive themselves as being members of either the upper-middle class, middle class or working class.
Informal_Market-the part of a marketing organisation made up of the many working relationships that develop over time, outside the formal lines of authority, among departmental managers.
Seasonal_Foreca
the adjustment of monthly forecasts based on time series projections of historical data to take acco ...
another definition in the dictionary:
Comparative_Adv-advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.
Observation_Met-an method of obtaining marketing research data by watching human behaviour, mechanical monitoring devices are also commonly used.
Sponsor_Trainin
pairing sales recruits with experienced salespeople who are responsible for their training in the fi ...
another definition in the dictionary:
Distribution_In-the level of availability selected for a particular product by the marketer, the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
Judgment_Sample-a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.