Marketing Dictionary

another definition in the dictionary:

Basic_Stock-the level of inventory required to meet the desired service standard taking into account the expected rate of depletion and the order lead time.

Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.

Selling_Process

the separate, but related, stages forming the activity of personal selling, these include preapproach, approach, need identification, presentation, handling objections, closing the sale and post-sale follow-up.



see also:

Expense_Quota
the amount budgeted for a salesperson for expenses associated with making sales in a territory, used ...

another definition in the dictionary:

Marginal_Revenu-the change in total revenue that results from selling an additional unit.

Brand_Repositio-changing the appeal of a brand in order for it to attract new market segments, brand repositioning may or may not involve modifying the product.

AFAMI
abbrev. Associate Fellow of the Australian Marketing Institute. ...

another definition in the dictionary:

Growth_Rate-see Market Growth Rate.

Invalid_Objecti-an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden Objection, Valid Objection.

Macromodel
a descriptive model, designed to communicate, explain or predict some real system or process, in whi ...

another definition in the dictionary:

Repositioning-arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies, repositioning may be necessary or desirable if sales expectations are not being met, or to allow for the introduction to the market of a new product or brand, or similar. See Market Positioning.

Business_To_Bus-see Industrial Marketing.

Questionnaire_P
the trialling of a questionnaire to be used in a marketing research study on a small sample of respo ...

another definition in the dictionary:

Freight_Forward-firms specialising in the supply of transportation services, by buying large volumes of land, sea, air and pipeline transportation at low rates, they are able to offer attractive rates to small businesses whose products they combine into large shipments.

Production_Orie-a management philosophy, concept, focus or state of mind which emphasises production techniques and unit-cost reduction rather than the needs and wants of the target market, the orientation assumes that consumers will favour those products that are the most readily available and at the most affordable prices and that a concentration on efficiencies in production and distribution will most readily achieve the firm's objectives.

Functional_Orga
the organisation of a firm's business activities so that a separate division is responsible for each ...

another definition in the dictionary:

EOQ-abbrev. Economic Order Quantity.

Casual_Product_-broad classifications of products used to describe markets in everyday terms, eg. the pet food market, the photocopier market, the breakfast foods market, etc. See Standard Product Classes.


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