Marketing Dictionary

another definition in the dictionary:

Hierarchy_of_Ne-see Maslow's Hierarchy of Needs.

Economies_of_Sc-reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or produced increases.

Selling_Up

a practice in selling aimed at convincing the customer to buy a higher-priced item than the one originally enquired about.



see also:

Directories_
classified lists of names and adresses of individuals and organisations used in selling for prospect ...

another definition in the dictionary:

Freight_Absorpt-a pricing method in which the manufacturer bears some or all of the freight costs involved in transporting the goods to the customer. See Delivered Pricing.

Purchasing_Offi-an individual within an organisation responsible for purchasing the goods and services it requires. See Buying Centre.

Delayed_Quotati
an industrial pricing method in which the seller delays quoting a price until delivery, the method p ...

another definition in the dictionary:

Sociocultural_E-that part of the firm's external marketing environment in which social or cultural changes (that is, changes to the value system of a society) act to affect the firm's marketing effort, the changing sociocultural environment may pose threats or present opportunities.

Field_Sales_Man-a sales manager whose prime responsibility is for the supervision of the sales force in its outside selling activities, generally, the field sales manager will have only minimal involvement in the internal, administrative sales management operations.

Leasing
the granting, under contract, of use of a product for an agreed upon period of time in return for a ...

another definition in the dictionary:

District_Sales_-a sales manager with responsibility for the sales activities within a particular region or district.

Loyalty_Objecti-one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective, Trial Objective.

Affordable_Meth
see All-We-Can-Afford Method. ...

another definition in the dictionary:

Open_Dating-an aspect of labelling in which certain products are required, either by law or under voluntary industry codes, to be marked with a 'use-by' date to indicate their expected shelf life, also called Date Stamping.

Adaptive_Strate-domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.

Me_Too_Competit
see Follow-the-Leader Strategy, Breakthrough Opportunities. ...

another definition in the dictionary:

AFA-abbrev. Advertising Federation of Australia.

Historical_Anal-an approach to sales forecasting in which the past sales results of a similar product are used to predict the likely sales of a similar new product.


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