another definition in the dictionary:
Collusion-agreement between a group of companies to fix a common price. See Cartel.
Minor_Points_Cl-a closing technique in which a salesperson attempts to get the buyer to agree to the value or usefulness of various smaller attributes and features of a product so that it will be easier to get a favourable response to the bigger decision - to purchase the product.
a practice in selling aimed at convincing the customer to buy a higher-priced item than the one originally enquired about.
Promotional_Bud
the sum allocated in a particular accounting period for expenditure on promotion. ...
another definition in the dictionary:
Product_Line_Le-the number of different products in a product line. See Product Line.
Contactual_Refe-a group with which an individual has contact and which influences the individual's purchase decisions. See Aspirational Group, Dissociative Reference Group, Membership Group, Reference Groups.
Price_Ceiling
A price, usually imposed by law, above which market prices are not permitted to rise, also called a ...
another definition in the dictionary:
Correlation_Tec-a range of statistical techniques used to discover relationships between diverse elements in a marketing situation.
Geocentric_Appr-an approach to global pricing in which affiliate or subsidiary companies supply information about local market conditions and the corporation then sets prices accordingly to maximise profits in each national market. See Adaptation Approach to Pricing. Extension Approach to Pricing.
Package_Modific
making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package. ...
another definition in the dictionary:
Complexity-the degree of difficulty which a purchaser of a new product has in understanding it, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.
Payback_Period-the time taken for a new product to recover its investment cost and to generate profits, used as a measure of performance for new products.
Marketing_Orien
see Marketing Concept. ...
another definition in the dictionary:
Communication_P-the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, who encodes the message and provides feedback.
Buyer_Dissonanc-see Cognitive Dissonance.
Decision_Matrix
a tool used in decision making in which the various dimensions of a problem are listed and rated to ...
another definition in the dictionary:
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
Flag-an area on a product label which interrupts the design to announce a special offer or similar promotion.