another definition in the dictionary:
Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.
Front_of_Counte-the prime and most sought after position for impulse goods. Hence, front-of-counter (or FOC) display pack.
a rating scale technique using pairs of words of opposite meaning.
Intangibility
one of the four characteristics (with inseparability, perishability and variability) which distingui ...
another definition in the dictionary:
Brand_Insistenc-the stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand. See Brand Preference, Brand Recognition.
Market_Leader-the company whose products hold the largest market share. See Market Challenger, Market Follower, Market Nicher.
Product_Manager
an individual given responsibility for the planning and co-ordinating of a firm's marketing activiti ...
another definition in the dictionary:
Consumer_Sales_-excluding advertising, personal selling and publicity - intended to motivate potential purchasers of personal and household products to buy.
Monopolistic_Co-a market situation in which there are many sellers and many buyers of products which can be differentiated on price and other features. See Oligopolistic Competition, Pure Competition, Pure Monopoly.
General_Electri
a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matr ...
another definition in the dictionary:
Discount-a reduction off the list price offered by a producer to a buyer, five types of discounts are common: trade, quantity, cash, seasonal and allowances. See Allowances, Cash Discount, Quantity Discount, Seasonal Discount, Trade Discount.
Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.
Marketing_Intel
information gathered from sources external to the firm for use in decision-making. See Marketing In ...
another definition in the dictionary:
Horizontal_Inte-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, some of its competitors. See Backward Integration, Forward Integration.
Budgeting_Model-see Computer Modelling.
Product_Line_Le
the number of different products in a product line. See Product Line. ...
another definition in the dictionary:
Price_Wars-a conflict situation likely to occur in industries where products cannot be greatly differentiated, a decrease in price by one company will attract a large number of customers to it, forcing other companies to retaliate by cutting the price even further.
Remarketing-marketing activity intended to encourage renewed use of a product in which market interest has declined.