Marketing Dictionary

another definition in the dictionary:

Countertrade-a system of international trade based on bartering, such transactions may or may not involve cash payments.

Retail_Image-the perception that consumers have of a particular store and of the experience of shopping there.

Served_Market

that part of the total market which a company decides to target, also called the Target Market.



see also:

Experience_Curv
see Learning Curve. ...

another definition in the dictionary:

Balanced_Produc-a product strategy in which a firm maintains an even combination of new, growing and mature products. See Product Life Cycle

Industrial_Sell-all forms of personal selling to organisational and industrial buyers of products for resale, or for use in manufacture, or for use in the operation of their businesses.

Price_Packs
a type of sales promotion in which consumers are offered a reduction in the regular price of a produ ...

another definition in the dictionary:

Less_Than_Carlo-a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in volume than one full carload. See Carload Freight Rate.

Audimeter-a mechanical instrument or device for monitoring television usage and program choice (for ratings surveys, etc), colloquially called a people-meter or black box. See Single Source Data.

Drop_In_Product
a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the com ...

another definition in the dictionary:

Inert_Set-brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, Inept Set.

Dogs-a product classification used in the Boston Consulting Portfolio Analysis Matrix, dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Cash Cows, Question Marks, Stars.

Body_Language
a nonverbal form of communication in which posture, facial expressions, hand movements, etc, convey ...

another definition in the dictionary:

Credit_Card-a small card, usually of plastic, used to obtain consumer products without immediate payment, the card is issued by a financial institution on the understanding that the consumer repays sums spent against the card with interest.

Marketing_Resea-a formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making.

Optimal_Reorder
see Economic Order Quantity, Just-In-Time Inventoy System. ...

another definition in the dictionary:

Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.

AANA-abbrev. Australian Association of National Advertisers


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