another definition in the dictionary:
Advertising_Bud-decisions pertaining to the amount to be allocated to advertising expenditure in a given period, common approaches to advertising budget determination include arbitary allocation, percent of sales, competitive parity, objective and task and budgeting models. See All-We-Can-Afford Method, Percentage-of-Sales Method, Competitive Parity Budgeting, Objective and Task Method of Budgeting, Computer Modelling.
Direct_Accounts-large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called House Accounts or National Accounts.
Service
an intangible product, any product offering that is essentially intangible.
see also:
Psychodrawing
a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symb ...
another definition in the dictionary:
Discriminatory_-see Differential Pricing.
ASCC-abbrev. Australian Standard Commodity Classification.
Service_Form_Co
organisations offering products of different types which can help an individual to fulfil a particul ...
another definition in the dictionary:
Brand_Repositio-changing the appeal of a brand in order for it to attract new market segments, brand repositioning may or may not involve modifying the product.
Non_Family_Hous-singles and non-related individuals living together, the increase in the number of non-family households is an important feature if the changing Australian demography in recent years.
Dual_Distributi
a system of marketing channel organisation in which a manufacturer uses two approaches simultaneousl ...
another definition in the dictionary:
Action_Plan-see Action Program.
Bells_and_Whist-the optional features built into a basic product to satisfy or impress as large as possible a number of buyers, the term 'plain vanilla' is an equivalent slang term used to describe a product with only the most basic features.
Broadening_Conc
the extension of marketing as a business philosophy to encompass the marketing activities of non-pro ...
another definition in the dictionary:
Entertainment_M-promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins, Endorsement.
Dramatisation_o-the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, presentations can be dramatised by using audiovisual aids, involving the buyer in the operation of the product, etc.
Marketing_Inter
independent firms which assist in the flow of goods and services from producers to end-users, they i ...
another definition in the dictionary:
Market_Minimum-the level of sales that a firm can expect to achieve in a market without promotional effort of any kind.
Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'
