another definition in the dictionary:
Planned_Obsoles-a tactic by which a manufacturer deliberately seeks to make earlier versions of its product appear undesirable in the eyes of consumers who have purchased them in order to expand the market for later versions by improving the characteristics of later versions or by altering consumers' perceptions of the desirability of the models they have already purchased.
Buyer_Action_Th-a traditional point of view holding that a prospect buys after being guided through certain mental processes by a salesperson. See AIDA Concept, Buyer Resolution Theory, Formula Approach.
an intangible product, any product offering that is essentially intangible.
Licensing
the granting of permission by one manufacturing organisation to another to use a registered brand, s ...
another definition in the dictionary:
Learning-fixed behavioural changes resulting from an individual's experiences.
Federation_of_A-an association of Australian commercial television stations responsible for the control of television advertising standards, the Federation must preview and approve all commercial announcements before they are broadcast.
Personality_Seg
the division of a heterogeneous market into homogeneous groups on the basis of personality character ...
another definition in the dictionary:
Oligopoly-a market situation in which there are only a few sellers, in an oligoplistic situation the marketing action of one firm will have a direct effect on the others.
ADI-See Area of Dominant Influence.
Selective_Perce
see Selective Exposure. ...
another definition in the dictionary:
Goals-aims of a broad, long-term nature as opposed to objectives which are more explicit and relate to a specified time period.
Price_Bundling-a pricing strategy in which various products sold to a customer together are offered at a price less than the sum of the prices of the products sold individually.
Image_Persisten
the idea that images may persist long after an organisation has changed, for example, one government ...
another definition in the dictionary:
Competitive_Bid-a process in which buyers request potential suppliers to submit quotations or tenders for a proposed purchase or contract.
Environmental_M-see Megamarketing.
Segmentation_Ba
geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be ...
another definition in the dictionary:
Dramatisation_o-the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, presentations can be dramatised by using audiovisual aids, involving the buyer in the operation of the product, etc.
Major_Equipment-long-lived business assets that must be depreciated over time, capital items.