another definition in the dictionary:
Distribution_Ba-pricing methods designed to recover or offset the costs associated with the shipment of goods to distant customers. See Geographic Pricing.
Product_Based_M-a marketing structure of an organisation in which staff specialists have responsibility for various products of the organisation (rather than for particular markets), most appropriate when customer needs are differentiated by product. See Market-Based Marketing Organisation.
Service_Insepar
see Inseparability.
see also:
Inertia_Buying
consumer buying, of unimportant items, which is done frequently and in which the buyer chooses the s ...
another definition in the dictionary:
Production_Good-a classification of industrial goods, goods purchased by industrial firms for use in the manufacture of their finished products. See Industrial Product Classes.
Purchase_Allowa-see Off-Invoice Allowance.
Single_Zone_Pri
see Delivered Pricing, Uniform Delivered Price. ...
another definition in the dictionary:
Membership_Grou-a reference group to which an individual belongs. See Aspirational Group, Dissociative Group.
New_Product_Com-a group within a company responsible for new product policies, including the assignment of priorities to options and ideas for new products and the final decision on whether or not to commercialise them.
Planning_Horizo
the total timespan covered by a firm's marketing plans, the length of the planning horizon is common ...
another definition in the dictionary:
Advertising_Res-research done to test the effectiveness of advertising, this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to measure whether the advertising communicates effectively, sales-effect research attempts to measure whether it produces the desired level of sales.
Adviser_Approac-a closing technique in which a salesperson specifies all that a customer will require to solve the problem at hand, and advises (or counsels) that the offer be accepted, also referred to as the Counsellor Close. See Close.
Competitive_Pos
an organisation's ranking in its industry by size and business strength, hypothetically, each compet ...
another definition in the dictionary:
Reusable_Contai-a type of consumer sales promotion in which potential customers are encouraged to buy a particular product because it is packaged in a container that can be used for some other useful purpose when empty.
Spreadsheet-an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling specific marketing data to be organised in a standardised way. See Spreadsheet Analysis.
Buying_Signals
signs or indications, verbal or nonverbal, that tell a salesperson that the buyer is ready to buy. ...
another definition in the dictionary:
Premium_Pricing-see High-Price Strategy.
Price_Ceiling-A price, usually imposed by law, above which market prices are not permitted to rise, also called a Ceiling Price. See Price Floor.
