another definition in the dictionary:
Possession_Util-the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Service_Managem
the equivalent of a product management system for service organisations.
see also:
Indirect_Compet
a product that is in a different category altogether but which is seen as an alternative purchase ch ...
another definition in the dictionary:
Elasticity_of_D-a measure of the degree to which any change in the price of a product will affect the demand for it. See Inelasticity of Demand.
Belongingness_a-the desire for love and affection from others. See Maslow's Hierarchy of Needs.
Population
in marketing research, the total group that a researcher wishes to study, also called the Universe. ...
another definition in the dictionary:
POP-abbrev. Point of Purchase.
Reflective_Prob-neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stimulate the customer to provide more information.
Product_Depth_(
see Product Line Length. ...
another definition in the dictionary:
Media_Evaluatio-the assessment of the effectiveness of a particular media vehicle.
Historical_Anal-an approach to sales forecasting in which the past sales results of a similar product are used to predict the likely sales of a similar new product.
