Marketing Dictionary

another definition in the dictionary:

Reorder_Level-see Economic Order Quantity.

Drop_In_Product-a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the competitor's equipment or machinery without the need to alter settings and without affecting performance.

Service_Sector

the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods.



see also:

Postage_Stamp_P
see Uniform Delivered Pricing. ...

another definition in the dictionary:

Competitive_Att-options available for attacking a competitor, these include a frontal attack (head-on), a flanking attack (attack at a point of weakness), an encirclement attack (attack on several fronts at once), a by-pass attack (attack by diversifying into new territories, products or technologies) and a guerilla attack (attack by waging small, intermittent skirmishes).

Source_Attracti-in personal selling, the likeability or personableness of the salesperson.

Sales_Effect_Re
marketing research to assess the effect an advertisement or some other promotional activity is havin ...

another definition in the dictionary:

R_and_D-abbrev. Research and Development.

Administered_Pr-cost-oriented pricing in which a firm bases its prices on considerations within the firm rather than on customer considerations.

Sales_Potential
an organisation's expected sales of a product in a given market for a specified period, the share of ...

another definition in the dictionary:

Bar_Code_Scanne-see Scanner Systems.

Qualified_Avail-the individuals and organisations in a particular market who are interested in a product, can afford it, and who are not prevented from purchasing by any access barrier or legal restriction.

Consumer_Franch
the understanding consumers have of a brand. See Franchise-Building Sales Promotions. ...

another definition in the dictionary:

Buyer_Readiness-the state of preparedness or willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase.

Electronic_Shel-see Shelf-Talkers

Cold_Canvassing
see Cold Calling ...

another definition in the dictionary:

Seasonal_Stock-inventory additional to expected needs kept in case of an unusually heavy seasonal demand or for promotional campaigns, also referred to as Promotional Stock.

Catalogue_Marke-a form of direct marketing in which customers order from catalogues which are sent to them by mail, the ordered goods are shipped directly to them.


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