another definition in the dictionary:
Recognition_Tes-a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents.
Convenience_Sto-a neighbourhood store which stocks frequently purchased items such as milk, bread and cigarettes.
the marketing of intangible products, such as hairdressing, cleaning, insurance and travel.
Response_Sellin
a elementary form of selling, common in retailing, in which the salesperson simply responds to the c ...
another definition in the dictionary:
Marketing_Depar-a term used to refer to the orientation of an organisation which has established a separate department to look after its marketing activities but which is not totally imbued with the marketing philosophy.
Marginal_Revenu-the change in total revenue that results from selling an additional unit.
Advertising_Imp
see Impact. ...
another definition in the dictionary:
Innovators-the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Laggards, Late Majority.
Call_Planning-the arrangement of a sales representative's visits to buyers into an orderly sequence, the setting of objectives, and the formulation of strategies for each call.
Breadth_of_Prod
see Width of Product Line. ...
another definition in the dictionary:
Significance-see Substantiality.
Sliding_Commiss-a compensation method in which salespeople are paid commissions at a changing rate depending on the quantity sold. See Progressive Commission, Regressive Commission.
Scanning
see Environmental Scanning. ...
another definition in the dictionary:
By_Product_Pric-a pricing method used in situations where a saleable by-product results in the manufacturing process. If the by-product has little value, and is costly to dispose of, it will probably not affect the pricing of the main product, if, on the other hand, the by-product has significant value, the manufacturer may derive a competitive advantage by charging a lower price for its main product.
Expected_Value_-see Expected Return Model.
Sequential_Segm
the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, ...
another definition in the dictionary:
Demography-the study of the range of physical, social and economic characteristics that exist within a population.
Gross_National_-the total market value of goods and services produced by a nation in a year.