Marketing Dictionary

another definition in the dictionary:

Brand_Revival-the resurrection of a brand that is being harvested or which has previously been eliminated, brand revival, where the brand name is still strong, is often a less costly strategy than the creation of a new brand and may provide a firm with a significant advantage in a mature market.

Money_Based_Com-other organisations offering products on which a company's potential customers might spend their money. See Competitors, Product-Based Competitors.

Services_Market

the marketing of intangible products, such as hairdressing, cleaning, insurance and travel.



see also:

Control_Oriente
a system of pricing in which a product's price is controlled by government or by some regulating bod ...

another definition in the dictionary:

Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.

Oligopoly-a market situation in which there are only a few sellers, in an oligoplistic situation the marketing action of one firm will have a direct effect on the others.

Shelf_Talker
a sign or tag used in a retail store to focus customer attention on a promoted product, especially u ...

another definition in the dictionary:

AMA-abbrev. American Marketing Association

Direct_Response-a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes, also referred to as Direct-Response Selling. See At-Home TV Shopping.

Aided_Recall_Te
a method of post-testing the effectiveness of an advertisement or advertising campaign, respondents ...

another definition in the dictionary:

Gross_Sales-the total revenue from all sales to customers in a specified period.

APN-abbrev. Australian Product Number.

Shipping_Packag
outer packaging (cartons, for example) in which products are packed for storage and transport. See P ...

another definition in the dictionary:

Product_Modific-any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.

Lifestyle-an individual's way of life as shaped by his or her interests, attitudes and opinions.

Distribution_St
see Place Strategy. ...

another definition in the dictionary:

Social_Marketin-the design, implementation and control of marketing activity intended to promote social causes or ideas within a target group in a society, a form of non-profit marketing.


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