Marketing Dictionary

another definition in the dictionary:

Media_Vehicle-a specific medium for the transmission of an advertiser's message.

Buying_Power-the resources, especially financial, that customers have at a given time.

Services_Sellin

the selling of intangible products.



see also:

Buying_Allowanc
a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. pu ...

another definition in the dictionary:

Image_Persisten-the idea that images may persist long after an organisation has changed, for example, one government instrumentality's services might be highly regarded in the public mind even though its programs have deteriorated, while another's might still be poorly regarded long after they have been improved.

Company_Mission-see Corporate Mission.

Movie_Tie_Ins
a promotional strategy in which a payment is made to a movie company in return for prominent featuri ...

another definition in the dictionary:

Service_Mark-a mark, sign, symbol, slogan, etc. that performs the same function for a service as a trademark does for a tangible product.

Industrial_Dist-a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases industrial products in bulk from manufacturers for resale to small industrial users.

Middleman_s_Bra
see Private Brand. ...

another definition in the dictionary:

EOQ-abbrev. Economic Order Quantity.

Advertising_Exp-one presentation of an advertisement to an audience, advertising managers must decide how many 'exposures' will be required to achieve their goal or objective.

Price_Leader
a firm whose prices set a lead for other firms in the industry to follow. ...

another definition in the dictionary:

RDC-abbrev. Regional Distribution Centre.

Australian_Stan-a basic guide to product standards for a wide range of products, published by the Standards Association of Australia.

Sales_Quota
a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used ...

another definition in the dictionary:

Lottery-a form of consumer sales promotion in which purchasers are offered to win prizes if their names are drawn from a barrel, a game of chance. Also called a Sweepstake.

Commodity_Rate-a rate which is applied in any situation where freight is product specific rather than based on volume or weight, also called a Special Rate.


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