another definition in the dictionary:
Cannibalisation-the loss of sales of an existing product to a new offering in the product line. See Planned Cannibalisation, Unplanned Cannibalisation.
Limited_Problem-buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making. See Extensive Problem Solving, Routine Problem Solving.
Shelf_Facings
the number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories. See Shelf Management.
see also:
Inseparability
one of the four characteristics (with intangibility, perishability and variability) which distinguis ...
another definition in the dictionary:
Consideration_S-see Evoked Set.
Price_Packs-a type of sales promotion in which consumers are offered a reduction in the regular price of a product, the amount of the reduction is usually marked, or 'flagged', prominently on the label or package, also called a 'cents-off' deal.
Descriptive_Lab
a label on a product which announces the size, net weight, ingredients, composition, nutritional val ...
another definition in the dictionary:
All_We_Can_Affo-a simple method of determining a budget (for advertising, etc) in which the amount allocated is the amount that can be afforded, also called the What-We-Can Afford Method, the Affordable Method and the Arbitrary Method. See Advertising Budget Determination.
Heterogeneous_S-shopping goods perceived by consumers as markedly different in quality and attributes, price is consequently less important. See Homogeneous Shopping Goods, Shopping Goods.
Brand_Preferenc
the stage of brand loyalty at which a buyer will select a particular brand but will choose a competi ...
another definition in the dictionary:
Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.
Green_Marketing-the marketing of 'environmentally friendly' products, marketing which takes into account environmental issues such as wastefulness of the earth's resources, pollution, the release of toxins into the atmosphere, etc.
Moving_Average
a forecasting method using the average volume achieved in several recent sales periods to predict th ...
another definition in the dictionary:
Budgeting-the process of financial planning of income and expenditure for the firm's various activities - marketing, promotion, advertising, personal selling, etc.
Recall-see Product Recall.
Anticipatory_Pr
the practice of setting a somewhat higher price than would otherwise have been chosen in expectation ...
another definition in the dictionary:
CALLPLAN-an interactive computer program for determining the optimal number of calls to be made on each of a salesperson's accounts. See Call.
Physical_Risk-concern in the buyer's mind that the product being considered for purchase will be harmful, unhealthy or cause injury.
