another definition in the dictionary:
Differentiated_-one of four possible approaches (with concentrated segmentation strategy, market segment expansion strategy and product line expansion strategy) available to a firm in relation to the segment or segments it wishes to target, in a differentiated segmentation approach a firm operates in several or all segments and targets different products to each. See Segmentation Strategies, Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy.
SBU-abbrev. Strategic Business Unit.
Shelf_Fee
See Slotting Allowance.
see also:
Hypermarche
see Hypermarket. ...
another definition in the dictionary:
Staples-a sub-category of convenience goods consisting of frequently purchased foodstuffs. See Convenience Goods.
Foreign_Currenc-the price of one country's currency expressed in terms of the currency of another country.
Fictitious_Pric
the unethical, possibly illegal, practice of announcing a price reduction (eg. 'now $20, formerly $4 ...
another definition in the dictionary:
New_Task_Buying-an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required. See Buy Classes.
Corporate_Logo-a mark, design, symbol, etc. used to identify, and reflect an appropriate image of a company or organisation, a form of institutional reminder advertising.
Market_Minimum
the level of sales that a firm can expect to achieve in a market without promotional effort of any k ...
another definition in the dictionary:
Just_In_Time_Pu-see Just-In-Time Inventory System.
NAM_Teams-see National Account Marketing
Product_Elimina
the decision to drop a product (for example, in the decline stage of its life cycle) in order to use ...
another definition in the dictionary:
Protective_Warr-see Warranty, Express Warranty, Implied Warranty, Promotional Warranty.
Flanker_Brand-a brand introduced into a market by a company which already has an established place in order to increase overall market share in a product category.
Free_Samples
see Samples. ...
another definition in the dictionary:
Esteem_Needs-the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs.
Product_Warrant-see Warranty, Express Warranty, Implied Warranty.
