another definition in the dictionary:
Brand_Awareness-see Brand Familiarity.
Shelf_Managemen
the process of determining the number and location of shelf facings in a retail store. See Shelf Facings.
see also:
Differential_Pr
a pricing strategy in which a company sets different prices for the same product on the basis of dif ...
another definition in the dictionary:
DSS-abbrev. Decision Support System.
Browngoods-a classification of consumer durables which includes television sets, radios and hi-fi equipment. See Whitegoods.
Free_In_The_Mai
a type of sales promotion in which consumers are offered a gift which is sent to them by post in ret ...
another definition in the dictionary:
Embargo-a total restriction on a particular good leaving or entering a county, any restriction imposed in the release of information, advertising, etc before a given date.
Nutritional_Lab-the requirement, either by law or under voluntary industry codes, that certain products be marked with the nutritional value of their ingredients. See Label.
Atomistic_Compe
see Pure Competition. ...
another definition in the dictionary:
Merchant-_an independent marketing intermediary.
Organisational_-see Industrial Services.
Buyer
the individual who handles the actual purchase in a buying decision, a purchasing officer. See Buyin ...
another definition in the dictionary:
Puffing-the legitimate practice of making obviously exaggerated claims in advertising, eg. 'cleaner than clean'.
Head_to_Head_Co-a competitive situation characteristic of oligopolistic circumstances, where the second or third leading company, decides to challenge the leader.
Closed_End_Ques
a question which allows a respondent to choose an answer from a given list. See Open-End Question. ...
another definition in the dictionary:
Drop_Shipper_-a marketing intermediary who receives orders from customers and forwards them to a producer for shipment direct to the customer, the drop shipper takes title to the goods but never actually handles them. Also called a Desk Jobber.
Routine_Respons-a buying situation in which the buyer has had considerable past experience, also called Automatic Response Behaviour or Habitual Response Behaviour. See Extensive Problem Solving, Limited Problem Solving.
