another definition in the dictionary:
District_Sales_-a sales manager with responsibility for the sales activities within a particular region or district.
Grey_Market-the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.
Shelf_Talker
a sign or tag used in a retail store to focus customer attention on a promoted product, especially useful in in-aisle promotions when products are difficult to shelve in special ways.
see also:
Slippage
in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase. ...
another definition in the dictionary:
Corporate_Objec-specific, realistic and measurable goals which an organisation plans to achieve within a given period of time.
Product_Based_M-a marketing structure of an organisation in which staff specialists have responsibility for various products of the organisation (rather than for particular markets), most appropriate when customer needs are differentiated by product. See Market-Based Marketing Organisation.
Functional_Risk
see Performance Risk. ...
another definition in the dictionary:
Standard_Test_M-a form of test market in which the company selects a small number of representative cities in which to trial the full marketing mix prior to a new product launch. See Test Marketing.
ABC_Inventory_A-the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.
Aversive_Factor
qualities about people that turn others against them and may prevent the development of successful w ...
another definition in the dictionary:
Cash_Discount-a reduction in price offered to a buyer in return for prompt settlement of account. See Discount.
Sampling_Plan-a scheme outlining the group (or groups) to be surveyed in a marketing research study, how many individuals within the group are to be chosen, and on what basis that choice is to be made.
Audience
the intended receivers of an advertiser's message. ...
another definition in the dictionary:
Statistical_Ban-a range of statistical techniques used in analysis in a marketing information system to discover the degree of reliability of the data collected and the relationships within it. See Marketing Information System.
Desk_to_Desk_Di-a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers, typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.
Motive
an inner state directing a person towards the satisfaction of a need. See Learning Process. ...
another definition in the dictionary:
Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.
Adversarial_Sho-a consumer whose shopping behaviour is characterised by a determination to get good value at a low price, a bargain hunter, one who regards all prices as negotiable.
