another definition in the dictionary:
Impulse_Goods-goods which are purchased quickly because of a sudden urge to have them. See Convenience Goods.
Channel_Levels-see Channel Length.
Short_Run_Avera
the average cost per unit of production of a set or group of products in the short term. Note that in the long term, the average cost may be lower due to the effect of experience. See Average Cost, Long-Run Average Cost.
see also:
Above_the_Line_
advertising which employs one of five main media - the press, television, radio, cinema and posters. ...
another definition in the dictionary:
Market_Attracti-the degree to which a market offers opportunities to an organisation, taking into account the market size and growth rate and the level of competition and other constraints.
Ego_Drive-the need of one individual to persuade another to a particular point of view and feel satisfaction in having done so.
Paretopoly
a market situation in which there are a few large sellers and many smaller ones. ...
another definition in the dictionary:
AIA-abbrev. Advertising Institute of Australia.
Dogs-a product classification used in the Boston Consulting Portfolio Analysis Matrix, dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Cash Cows, Question Marks, Stars.
Impulse_Goods
goods which are purchased quickly because of a sudden urge to have them. See Convenience Goods. ...
another definition in the dictionary:
Quality_Circles-a management technique with its origin in Japanese industry, developed as a means of increasing productivity, groups of autonomous workers, responsible for their own output, meet together voluntarily to plan their work so that a better quality product results and so that the work of other autonomous groups further down the production line is not delayed.
Forward_Integra-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, its distribution systems. See Backward Integration, Horizontal Integration.
Brand_Licensing
the leasing of the use of a brand to another company. ...
another definition in the dictionary:
Compensation_Me-handling a buyer's objection by admitting the validity of the objection but pointing out some advantage that compensates for it. See Objections.
Recall-see Product Recall.
Inbound_Telemar
telemarketing in which a company receives telephone orders and enquiries from customers, often, toll ...
another definition in the dictionary:
Impulse_Buying-unplanned consumer buying of attractively presented or conveniently located products.
Call_Back_Appro-making a second or subsequent attempt to sell to a particular buyer, usually presenting the product from an entirely new angle. See Call.
