Marketing Dictionary

another definition in the dictionary:

Price_Cycle-the regular, periodic fluctuation in the price of a product, especially of an agricultural product, owing to expansion or contraction in its supply.

Marketing_Ethic-the standards or moral principles governing the marketing profession.

Short_Term_Prof

a pricing objective in which a firm aims to make as much profit as possible as quickly as possible, maximum market penetration and long-term profit considerations are ignored.



see also:

Lead_Generation
the activity of identifying potential customers. ...

another definition in the dictionary:

Prestige_Produc-items of superior quality, high status merchandise.

DIY_Goods-goods produced for the 'do-it-yourself' market.

In_Pack_Premium
a type of sales promotion in which a small gift is included inside the package of a product to encou ...

another definition in the dictionary:

Catalogue_Showr-see Catalogue Retailer.

Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'

Drummers
a nineteenth century term of American origin for a travelling salesperson. ...

another definition in the dictionary:

Activity_Report-reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.

Manufacturers_A-an agent or representative used by manufacturers to supplement or even replace their own sales staff. See Outside Sales Facilities.

Moral_Pricing
a pricing method used where the product is socially or politically sensitive and costs are difficult ...

another definition in the dictionary:

Buying_Power-the resources, especially financial, that customers have at a given time.

Feature_Modific-a change made to any feature of a product in order to make it safer, more useful or more valuable to a purchaser, also called Functional Modification.

Commercial
a television advertisement . ...

another definition in the dictionary:

Boston_Consulti-a marketing planning tool devised by the Harvard-based Boston Consulting Group, taking as its axes economies of scale and opportunities for differentiation, it indicates an organisation's optimal competitive strategy.


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