another definition in the dictionary:
Psychography-the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a population.
In_Magazine_Rec-to test the effectiveness of advertising, individuals selected from the target market are asked to look through a magazine and then to recall advertisements they have seen. See Recognition Tests.
Shrinkage
a term used in retailing to refer to the theft of merchandise by customers and employees, measures to control shrinkage include mirrors, video cameras, security guards and alarms that sound when tagged merchandise is carried out of the store.
see also:
Progressive_Com
a sales commission system in which the commission rate increases as the salesperson sells more goods ...
another definition in the dictionary:
Return_on_Asset-a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.
Phantom_Freight-a freight charge imposed upon a customer in excess of the true freight cost incurred by the supplier. For example, in the base-point pricing approach, a local customer will be charged a phantom freight when the freight charge is calculated from an arbitrarily-chosen, possibly distant, central point. See Base-Point Pricing.
Off_Invoice_All
a reduction in price allowed to a retailer in return for purchasing specific quantities of goods wit ...
another definition in the dictionary:
Marketing_Conce-a business orientation or philosophy that holds that organisational success is dependent upon the efficient identification of the needs and wants of target markets and the effective satisfaction of them.
Shelf_Facings-the number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories. See Shelf Management.
Single_Product_
the decision by a producer to offer only one product variant with few, if any, options. ...
another definition in the dictionary:
Contract_Law-the body of law relating to contracts.
Assembly_Market-see Assemblers.
Introductory_St
the first stage in the life cycle of a successful product, the product wins acceptance relatively sl ...
another definition in the dictionary:
Cents_Off_Deal-see Price Packs.
Australian_Mark-an association of marketing professionals founded in Sydney in 1933 as The Institute of Sales and Business Management, the aims of the Institute include the provision of aid and support to members in the furtherance of their careers, and the representation of the best interests of members to business, governments and the public.
Countertrade
a system of international trade based on bartering, such transactions may or may not involve cash pa ...
another definition in the dictionary:
Mail_Surveys-a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.
Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.
