another definition in the dictionary:
Secondary_Data-information that is obtained from previously published materials, such as books, magazines, newspapers, government census publications and company reports and files. See Primary Data.
Open_Dating-an aspect of labelling in which certain products are required, either by law or under voluntary industry codes, to be marked with a 'use-by' date to indicate their expected shelf life, also called Date Stamping.
Silent_Close
a closing technique in which the salesperson presents or demonstrates the product to the prospective buyer and then deliberately stops talking, the salesperson simply waits for a favourable response from the buyer. See Close.
see also:
Commercial
a television advertisement . ...
another definition in the dictionary:
Image_Oriented_-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Flanking_Defenc-a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
Reciprocity
a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing pre ...
another definition in the dictionary:
Informed_Judgem-the use of the opinions of knowledgeable people to forecast demand and sales.
Product_Mix-the variety of distinct product lines and items manufactured or distributed by an organisation. See Product Item, Product Line.
Formula_Marketi
a term used to describe an approach to marketing practice which relies heavily on conventional wisdo ...
another definition in the dictionary:
Copy_Testing-the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfolio of dummy advertisements in a magazine format and asking them to recall copy points, or the post-testing of advertising copy, usually by asking respondents to look through an actual magazine and then comment on advertisements they remember.
Heterogeneity
see Variability. ...
another definition in the dictionary:
Encoding-the translation of a message into code by a sender so that it can be relayed through a medium to a receiver. See Communication Process, Decoding.
Eye_Pupil_Dilat-a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dilation is used to measure the level of interest shown by a particular consumer.
Demography
the study of the range of physical, social and economic characteristics that exist within a populati ...
another definition in the dictionary:
Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.
Sale_Advertisin-advertising, common in retailing, which announces the sale of products at temporarily or permanently reduced prices.
