another definition in the dictionary:
Marketing_Resea-a document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.
Penetrated_Mark-the individuals or organisations in a particular market who have already purchased the product.
a closing technique in which the salesperson presents or demonstrates the product to the prospective buyer and then deliberately stops talking, the salesperson simply waits for a favourable response from the buyer. See Close.
Grey_Market
the importing of particular goods by firms which have not been appointed by the manufacturer as offi ...
another definition in the dictionary:
Push_Money-a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage greater efforts with a particular product or range.
Spreadsheet-an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling specific marketing data to be organised in a standardised way. See Spreadsheet Analysis.
Call_Planning
the arrangement of a sales representative's visits to buyers into an orderly sequence, the setting o ...
another definition in the dictionary:
Just_In_Time_In-an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies are ordered frequently, but in relatively small quantities. Also known as Kanban.
Selling_Proposi-see Unique Selling Proposition.
Entry_Barrier
see Market Entry Barrier. ...
another definition in the dictionary:
Choice_Set-the final set of brands from which a consumer makes a purchase choice after some brands in the awareness set have been considered and rejected. See Awareness Set.
Served_Market-that part of the total market which a company decides to target, also called the Target Market.
Retail_Advertis
advertising by retailers direct to consumers. ...
another definition in the dictionary:
Loss_Leader_Pri-the pricing of a product at less than cost to attract purchasers to a store so that they will buy additional items at normal prices. See Loss Leader.
MBO-abbrev. Management by Objectives
Equipment_Based
Services in which machinery or equipment plays a significant role in delivering, for example, automa ...
another definition in the dictionary:
Outbound_Telema-telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inbound Telemarketing.
Stated_Objectio-the reason given by a prospective buyer for not accepting the product offered, the stated objection may conceal the true objection. See Objections, Invalid Objections, Valid Objections.