another definition in the dictionary:
Bar_Code-an arrangement of lines and spaces in code form used to identify a product by style, size, price, quality, quantity, etc. The code, read by a scanning device, is used in marketing decision-making, including stock control and inventory level adjustment.
Informal_Market-the part of a marketing organisation made up of the many working relationships that develop over time, outside the formal lines of authority, among departmental managers.
Simulated_Store
a form of pre-testing of new product introductions prior to full-scale commercialisation, to study their behaviour towards the new products, consumers selected from the target market are asked to shop in test supermarket facilities into which the new products have been placed.
see also:
In_Magazine_Rec
to test the effectiveness of advertising, individuals selected from the target market are asked to l ...
another definition in the dictionary:
Incentive-an inducement to buy, incentives include special price deals, premiums, contests, etc.
Head_to_Head_Co-a competitive situation characteristic of oligopolistic circumstances, where the second or third leading company, decides to challenge the leader.
Deciders
those who actually make the decision in the organisational buying process, the deciders are often di ...
another definition in the dictionary:
Break_Even-the point at which total revenue is equal to total cost.
Personality_Seg-the division of a heterogeneous market into homogeneous groups on the basis of personality characteristics and enduring patterns of behaviour such as aggressiveness, compliance or compulsiveness. See Psychographic Segmentation.
NAM_Teams
see National Account Marketing ...
another definition in the dictionary:
Responsiveness-the degree to which people control their emotions when relating to others, used in selling as an indicator of social style. See Social Styles, Amiable, Analytical, Driver, Expressive.
Aseptic_Packagi-a packaging method developed in Sweden in the 1950s, made of paper, foil and plastic aseptic packaging keeps foods bacteria-free for months without refrigeration. See Packaging, Primary Packaging, Secondary Packaging, Shipping Packaging.
Press_Conferenc
a meeting to which media personnel are invited by a government body, organisation or company seeking ...
another definition in the dictionary:
Deciders-those who actually make the decision in the organisational buying process, the deciders are often difficult to identify because they may not necessarily have the formal authority to buy. See Buying Centre.
Concentric_Dive-a growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers. See Conglomerate Diversification, Horizontal Diversification.
