another definition in the dictionary:
Personal_Sellin-a form of promotion utilising the services of a sales team, one of the major controllable variables (with advertising, sales promotion and publicity) of the promotion mix. See Promotion Mix.
Hold_Strategy-a course of action appropriate for a product (usually in the decline stage of its life cycle) in which a company decides to hold by keeping expenditure on it to a minimum to maximise the return before having to delete it from the line. See Harvest Strategy.
Single_Brand_Na
a brand name which is not accompanied by any other family or corporate brand name, for example, 'Surf' washing powder, 'Pal' dog food, etc. Sometimes called an Individual Brand name. See Individual Brand Name, Corporate Branding, Family Brand, Product Line Brand Name.
see also:
Relative_Market
the size of a company's share of the market compared to that of competitors. ...
another definition in the dictionary:
Competitive_Myo-marketing short-sightedness in regard to the activity of competitors.
Gross_Margin-see Gross Profit.
Inbound_Telemar
telemarketing in which a company receives telephone orders and enquiries from customers, often, toll ...
another definition in the dictionary:
Non_Profit_Orga-organisations that buy and distribute goods and services for reasons other than the return of profit to their owners.
ADI-See Area of Dominant Influence.
Advertising_Pla
the basic issues or selling points that a company wishes to have included in an advertising campaign ...
another definition in the dictionary:
Banded_Offers-see Banded Pack.
Competitive_Myo-marketing short-sightedness in regard to the activity of competitors.
High_Contact_Re
a recent trend in retailing in which some retailers attempt to position themselves by emphasising th ...
another definition in the dictionary:
Industrial_Sell-all forms of personal selling to organisational and industrial buyers of products for resale, or for use in manufacture, or for use in the operation of their businesses.
Accelerated_Tes-market testing of consumer goods using a simulated store technique rather than an actual test market, also referred to as Laboratory Test Markets and Purchase Laboratories.
Exclusive_Distr
restricting the availability of a product to one particular outlet. See Distribution Intensity, Inte ...
another definition in the dictionary:
By_Product_Pric-a pricing method used in situations where a saleable by-product results in the manufacturing process. If the by-product has little value, and is costly to dispose of, it will probably not affect the pricing of the main product, if, on the other hand, the by-product has significant value, the manufacturer may derive a competitive advantage by charging a lower price for its main product.
Private_Treaty-a market agreement arranged by a buyer and seller in private negotiation.
