another definition in the dictionary:
Intangible_Prod-the unobservable characteristics which a physical good possesses, such as style, quality, strength, beauty, etc. See Tangible Product Attributes.
Single_Line_Sto
a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardware, cosmetics.
see also:
C_Type_Response
a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type R ...
another definition in the dictionary:
Brand_Map-see Perceptual Mapping.
Scanner_Systems-electronic equipment which allows product bar codes to be read, the information recorded by the scanning devices is used in marketing decision making, including inventory control. See Bar Codes.
Express_Warrant
a manufacturer's guarantee, stated in written or spoken words, that the product offered for sale wil ...
another definition in the dictionary:
Follow_Up-the vital final stage in the selling process, the salesperson's call-back upon a client after the ordered goods have been supplied to check that all has been handled to the buyer's satisfaction.
Disaggregated_M-a market in which separate products must be made for each customer because each has different needs, also referred to as Complete Segmentation. See Customised Marketing Mix, Market Atomisation Strategy.
District_Sales_
a sales manager with responsibility for the sales activities within a particular region or district. ...
another definition in the dictionary:
Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.
New_Product_Dep-a permanent department within a company responsible for overseeing the development of all new products.
Extrinsic_Rewar
rewards for doing a job which are external to the individual, such as wages, bonuses, incentives, fr ...
another definition in the dictionary:
Generic_Adverti-advertising a category or class of product rather than a particular brand, as in 'Butter is good for you!', 'Feed the man meat!', 'Drinka Pinta Milka Day!', etc.
Basing_Point_Pr-see Base-Point Pricing.
Market_Allocati
see Free Market System, Capitalist System. ...
another definition in the dictionary:
AFAMI-abbrev. Associate Fellow of the Australian Marketing Institute.
Product_Audit-a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to assess the available opportunities.
