another definition in the dictionary:
Advertising_Sta-a body comprising representatives from the retail trade, trade unions, academics, advertising agencies and the media established to administer voluntary advertising codes and to provide a vehicle for consumer complaints about advertising.
Desire_Competit-all companies and organisations offering a product that the consumer desires immediately. See Competitors.
see Delivered Pricing, Uniform Delivered Price.
Recall
see Product Recall. ...
another definition in the dictionary:
Corporate_Spons-a form of below-the-line advertising in which a corporation offers funding to a group, association, sporting body, etc. in return for a range of promotional opportunities. See Below-the-Line Advertising.
Probability_Sam-a sample in which each individual within a total population has a known chance of being chosen.
Exclusive_Sales
a region in which a distributor has been given sole rights to a manufacturer's product. ...
another definition in the dictionary:
Line_Pruning-see Product Line Pruning.
Basic_Stock-the level of inventory required to meet the desired service standard taking into account the expected rate of depletion and the order lead time.
Feature_Modific
a change made to any feature of a product in order to make it safer, more useful or more valuable to ...
another definition in the dictionary:
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
AIDCA
acronym for Awareness, Interest, Desire, Conviction, Action, mental states which supposedly lead a p ...
another definition in the dictionary:
Needs-innate feelings of deprivation in a person. See Wants.
DMA-See Designated Marketing Area.
Discretionary_I
the balance of a person's income which is available for spending after payment of the basic necessit ...
another definition in the dictionary:
Premium_Pricing-see High-Price Strategy.
Seasonal_Foreca-the adjustment of monthly forecasts based on time series projections of historical data to take account of short-term changes in volume caused by seasonal variations.