Marketing Dictionary

another definition in the dictionary:

Representativen-the degree to which a sample of consumers in a marketing research study represents the characteristics of the population as a whole.

Modes_of_Transp-the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc.

Singles_Market

a market segment, regarded as both a lifestyle and a demographic category, which includes widowed and divorced people as well as 'never-been-married' singles.



see also:

Fashion
a product that is popular at the moment, fashions tend to follow recurring life cycles. See Fad. ...

another definition in the dictionary:

Market_Factor-any external variable affecting the level of a company's sales.

Planned_Canniba-the expected loss of sales of a product in a line to a more recent product introduction, planned cannibalisation might occur when a company wants its customers to switch to another of its own products rather than to a product of a competitor. See Cannibalisation.

Pyramid_Selling
a selling system, now illegal in Australia, in which members of a sales organisation derive their ea ...

another definition in the dictionary:

Credit-the allowance of time in which to pay for a purchase. See Consumer Credit.

Area_of_Dominan-the geographic region covered by a particular television station, also referred to as the station's Designated Marketing Area (DMA).

Backward_Invent
an product strategy in international marketing in which a company produces a less complex version of ...

another definition in the dictionary:

Direct_Selling-selling directly to end-users by means of a sales force. See Direct Marketing.

Operating_Expen-all the costs incurred by a firm in carrying out its day-to-day activities.

Registered_Desi
a form of legal protection against the copying by a competitor of the external appearance of a produ ...

another definition in the dictionary:

AFCO-abbrev. Australian Federation of Consumer Organisations.

Outbound_Telema-telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inbound Telemarketing.

Commercial_Trav
a late nineteenth century term of American origin for a salesperson. ...

another definition in the dictionary:

Brand_Reinforce-activity associated with getting consumers who have tried a particular brand to become repeat purchasers and with attracting new users, brand reinforcement is a key objective of the growth stage of the product's life cycle. See Growth Stage of the Product Life Cycle.

Interview_Study-a common technique for gathering primary data in marketing research. Respondents in an interview study complete a questionnaire delivered to them by telephone or mail or in a face-to-face interview.


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