Marketing Dictionary

another definition in the dictionary:

Group_Selling-a selling situation in which a salesperson presents a product or product range to a group of buyers from one company or to a buying committee. See Team Selling.

Shopping_Goods-consumer goods that the customer typically compares for suitability, quality, price, features, etc. before selection and purchase. See Convenience Goods, Specialty Goods.

Sliding_Commiss

a compensation method in which salespeople are paid commissions at a changing rate depending on the quantity sold. See Progressive Commission, Regressive Commission.



see also:

Shelf_Talker
a sign or tag used in a retail store to focus customer attention on a promoted product, especially u ...

another definition in the dictionary:

Formula_Marketi-a term used to describe an approach to marketing practice which relies heavily on conventional wisdom and spurns anything innovative.

Banded_Offers-see Banded Pack.

In_Suppliers
suppliers who are already well known to an organisation and from whom they will purchase with confid ...

another definition in the dictionary:

Daily_Sales_Pla-a record of a salesperson's intended sales calls on a day-by-day basis, listing the clients to be visited, the objectives of each call, and the anticipated outcomes.

Pre_Testing-the testing of a questionnaire, advertisement, etc on respondents selected from the target market before using it in a full-scale research study, campaign, etc. See Questionnaire Pre-testing.

Noise
any influence external to the sender or receiver which distorts the message in the communication pro ...

another definition in the dictionary:

Services_Market-the marketing of intangible products, such as hairdressing, cleaning, insurance and travel.

Small_Order_Pro-the problem of coping with sales orders which are so small that the cost of filling them offsets the profit.

Quantity_Discou
a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have ...

another definition in the dictionary:

Buying_Cycle-the time taken by an organisation to complete its decision to buy.

Advertising_Ins-an association representing the interests of individuals within the advertising industry in Australia.

Informational_I
one of three types of influence (with comparative influence and normative influence) exerted on cons ...

another definition in the dictionary:

Door_to_Door_Se-direct selling in which a salesperson calls on prospective buyers at their homes without appointments.

Elasticity_of_D-a measure of the degree to which any change in the price of a product will affect the demand for it. See Inelasticity of Demand.


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