another definition in the dictionary:
Standard_Test_M-a form of test market in which the company selects a small number of representative cities in which to trial the full marketing mix prior to a new product launch. See Test Marketing.
Countertrade-a system of international trade based on bartering, such transactions may or may not involve cash payments.
Sliding_Down_th
a pricing method in which the initial price is set at the highest possible level and then gradually reduced to attract successive waves of purchasers as demand diminishes.
see also:
New_Product_Com
a group within a company responsible for new product policies, including the assignment of prioritie ...
another definition in the dictionary:
Inside_Order_Ta-a salesperson who writes up sales orders at a sales counter, or those forwarded to the company by telephone, but is not required to sell persuasively to customers. See Outside Order-Taker.
Business_Streng-a measure of the ability a firm has to compete successfully in a particular market.
Dissonance
see Cognitive Dissonance. ...
another definition in the dictionary:
Features-prominent or distinctive characteristics of a product's use, construction or design, also referred to as Attributes.
Driver_(Social_-one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Drivers are characterised by high assertiveness and low responsiveness. See Social Style, Amiable, Analytical, Expressive.
Full_Function_M
see Full-Service Wholesaler. ...
another definition in the dictionary:
Mission-see Corporate Mission.
Customer_Traini-training in the proper and efficient use of equipment given by a vendor to its customer's employees, provision of training by the vendor not only adds value to the product but also offers the vendor a means of differentiating itself from suppliers of the same or similar equipment.
Service_Mark
a mark, sign, symbol, slogan, etc. that performs the same function for a service as a trademark does ...
another definition in the dictionary:
Competitive_Dep-attempting to change the beliefs of buyers about the attributes of a competitor's product, the attempt may be especially useful in cases where buyers generally have an inflated perception of the quality of a competitor's product. See Market Positioning.
Empty_Nesters-those in the stage of the family life cycle where the children have all grown up and left home, typically, empty nesters are at the peak of their earning potential, and are an excellent market for travel, leisure and sporting goods, and home improvement merchandise. See Family Life Cycle.
Channel_Levels
see Channel Length. ...
another definition in the dictionary:
Macro_environme-the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.
Aided_Recall_Te-a method of post-testing the effectiveness of an advertisement or advertising campaign, respondents are shown products, brand names, trademarks, etc to assist their memories. See Unaided Recall Test.
