another definition in the dictionary:
Image_Different-as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or 'personality' it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities. Other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.
Membership_Grou-a reference group to which an individual belongs. See Aspirational Group, Dissociative Group.
Slotting_Allowa
a fee paid by a manufacturer to a supermarket chain for shelf space for a new product, also referred to as the Stocking Allowance, Introductory Allowance, Shelf Fee or Street Money.
see also:
Inertia_Selling
a selling practice in which unsolicited goods and services are sent to consumers in expectation that ...
another definition in the dictionary:
RPM-abbrev. Resale Price Maintenance.
Primary_Demand-demand for a product class rather than for a particular brand within the class.
Financial_Risk
concern in the buyer's mind that the product being considered for purchase is too expensive, or will ...
another definition in the dictionary:
Just_In_Time_In-an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies are ordered frequently, but in relatively small quantities. Also known as Kanban.
Promotion-one of the four controllable variables (with product, price and place) of the marketing mix.
ESP
see Envelopes and Stubby Pencil. ...
another definition in the dictionary:
Information_Flo-the information about products, potential customers, consumer needs and wants, etc. that is passed forwards and backwards along a channel of distribution. See Marketing Channels.
Order_Filling_C-warehousing, transportation, order processing, billing and collection of payments.
Retail_Image
the perception that consumers have of a particular store and of the experience of shopping there. ...
another definition in the dictionary:
Limited_Problem-buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making. See Extensive Problem Solving, Routine Problem Solving.
Containerisatio-the transportation of unitised and palletised goods by means of large crates or containers. See Palletisation, Unitisation.
Go_Error
a failure at any stage (but especially at the screening stage) in the new product development proces ...
another definition in the dictionary:
Call_Back_Appro-making a second or subsequent attempt to sell to a particular buyer, usually presenting the product from an entirely new angle. See Call.
Exclusive_Deali-an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' products.
