another definition in the dictionary:
Scaled_Response-questions requiring respondents to a survey to rate a company, product, service, etc. on a scale provided.
Audimeter-an electronic device to record which particular television channel is tuned to by a household, marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements, commonly referred to as a 'peoplemeter' or 'black box'. See Advertising Effectiveness.
Smart_Card
an ultra-thin card, similar to a bankcard or credit card, containing computer chips capable of receiving, storing and transmitting significant amounts of data with marketing applications.
see also:
Retail_Advertis
advertising by retailers direct to consumers. ...
another definition in the dictionary:
Distribution_Co-costs associated with the holding of inventory and the shipment of goods to customers.
Recall-see Product Recall.
Basic_Stock
the level of inventory required to meet the desired service standard taking into account the expecte ...
another definition in the dictionary:
Horizontal_Co_O-shared advertising by two or more members at the same level of a distribution channel, each paying part of the total cost.
Brand_Developme-a ratio of brand consumption intensity to population intensity by country, state, city, region, etc.
Decentralised_E
any system for the exchange of goods or services which does not utilise a central marketplace. See C ...
another definition in the dictionary:
Extension_Appro-an approach to global pricing in which a firm sets the same price for its product around the world and expects purchases to pay whatever additional freight and import costs apply. See Adaptation Approach to Pricing, Geocentric Approach to Pricing.
Free_alongside_-a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated with loading and shipping are borne by the purchaser. See Geographical Pricing.
Face_to_Face_Se
selling situations in which salesperson and buyer meet together (rather than use telephone or mail, ...
another definition in the dictionary:
Product_Modific-any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.
Sales_Response_-a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.
Broad_Assortmen
an assortment strategy in which a reseller decides to carry a wide range of related product lines. S ...
another definition in the dictionary:
Employee_Poachi-the act of enticing key employees from one competing firm to another.
On_Pack_Premium-a common form of consumer sales promotion in which a gift is banded to the package of another product to encourage its purchase. See Premiums, In-Pack Premium, Near-Pack Premium, With-Pack Premium.
