another definition in the dictionary:
Last_Chance_Clo-see Standing Room Only.
Licensed_Produc-marketing plans and actions based on the use of licensed characters. See Licensed Characters.
Social_Audit
a review and evaluation of the social benefits and social costs pertaining to a particular product.
see also:
Geocentrism
the view that the whole world is one single market. ...
another definition in the dictionary:
Qualified_Avail-the individuals and organisations in a particular market who are interested in a product, can afford it, and who are not prevented from purchasing by any access barrier or legal restriction.
Product_Mix_Wid-the number of distinct product lines manufactured or distributed by an organisation. See Product Line, Product Mix.
AFMA
abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand. ...
another definition in the dictionary:
Experience_Curv-see Learning Curve.
Generic_Competi-products which are all different in type but are capable of satisfying the same basic want of the prospective purchaser. For example, the consumer may want to buy some new kitchen appliances but must choose between a dishwasher, a refrigerator and a microwave oven.
Product_Portfol
the mix of products manufactured or distributed by a company. See Product Mix, Product Mix Width. ...
another definition in the dictionary:
Marginal_Revenu-the change in total revenue that results from selling an additional unit.
Image_Oriented_-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Scanning
see Environmental Scanning. ...
another definition in the dictionary:
Single_Source_D-marketing research information, collected from the same source - by people-meters and scanning devices, for example - that makes it possible to link an individual's purchasing behaviour to specific media exposure.
Geocentric_Appr-an approach to global pricing in which affiliate or subsidiary companies supply information about local market conditions and the corporation then sets prices accordingly to maximise profits in each national market. See Adaptation Approach to Pricing. Extension Approach to Pricing.
Deployment
the configuration or arrangement of a sales force into territories on some logical basis. ...
another definition in the dictionary:
Hard_Sell_Appro-an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to purchase, an approach typical of the period of the 'selling era' from the 1930s to 1950s.
Full_Service_Ad-an advertising agency offering a complete range of services including marketing research, media planning, creative design of packaging and advertisements, etc. See Limited-Service Advertising Agency.
