another definition in the dictionary:
Product_Failure-a product that does not meet management expectations in the marketplace.
AARDS-abbrev. Australian Advertising Rate and Data Service.
Social_Responsi
the recognition by marketers that the well-being of society and customer satisfaction are as important as profits in assessing marketing performance.
see also:
Automatic_Respo
see Routine Response Behaviour. ...
another definition in the dictionary:
Multiple_Public-a term used in non-profit marketing in reference to the fact that non-profit organisations must market themselves to their donors as well as to their clients, each target requires a different marketing approach.
Questionnaire_-an instrument used for soliciting responses in a marketing research survey, a list of questions.
Premiums
a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of ...
another definition in the dictionary:
Enterprise_Comp-firms of similar type vying for a consumer's business. See Competitors.
Australian_Stan-a system developed by the Australian Bureau of Statistics as a method of defining and classifying products.
Inventory_Turno
the ratio of dollar or unit sales or gross profit to average inventory, used in inventory control wh ...
another definition in the dictionary:
Horizontal_Mark-the organisation of marketing activities by independent firms on the same level in a marketing channel so that they work closely together in buying, promotion, etc. to achieve economies of scale.
Embargo-a total restriction on a particular good leaving or entering a county, any restriction imposed in the release of information, advertising, etc before a given date.
Marketing_Oppor
the systematic examination and evaluation of the firm's external environment in order to identify ma ...
another definition in the dictionary:
Sell_Off_Period-the duration of a particular sales promotion, the time from the launch of the sales promotion to the end of the special offer.
Guaranteed_Pric-an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.
Infomercial
a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a co ...
another definition in the dictionary:
Promotional_Bud-the sum allocated in a particular accounting period for expenditure on promotion.
Global_Brands-brands sold to world markets with essentially the same promotion.
