another definition in the dictionary:
Promotional_War-a warranty designed to reduce the perceived financial or performance risk that a consumer might perceive in purchasing an expensive product. See Warranty, Express Warranty, Implied Warranty, Protective Warranty.
Cross_Elasticit-a measure of the affect a change in the price of one product will have on the demand for a substitute or complementary product. See Elasticity of Demand.
the final stage in the family life cycle, two sub-categories are used by marketers in examining consumer behaviour - sole survivor, working and sole survivor, retired. Also called Solitary Survivor. See Family Life Cycle.
Call
a visit to a client or prospective buyer by a sales representative to gather information, make a sal ...
another definition in the dictionary:
Non_Selling_Act-tasks other than selling activities which form part of a salespersonís duties and responsibilities - paperwork, reports and sales meetings, for example.
Recall-see Product Recall.
Electronic_Shel
see Shelf-Talkers ...
another definition in the dictionary:
Intangibles-see Services.
Licensing-the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
Basic_Accountin
the balancing relationship between a firm's assets and the sum of its liabilities and equity. ...
another definition in the dictionary:
Objective_and_T-a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling, etc is determined by the desired result of the activity and the nature of the tasks necessary to achieve it.
Product_Positio-see Market Positioning.
Price_Ceiling
A price, usually imposed by law, above which market prices are not permitted to rise, also called a ...
another definition in the dictionary:
Post_Purchase_S-the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.
Informed_Judgem-the use of the opinions of knowledgeable people to forecast demand and sales.
Scrambled_Merch
see Scrambled Assortment. ...
another definition in the dictionary:
Forward_Buy-the placement of an inventory purchase order earlier than required in order to take advantage of a special price offer, or similar.
Personal_Sellin-a form of promotion utilising the services of a sales team, one of the major controllable variables (with advertising, sales promotion and publicity) of the promotion mix. See Promotion Mix.