another definition in the dictionary:
Market_Nicher-a company whose products serve segments too small to be of interest to firms with larger shares of the market, also called market specialists, threshold firms or foothold firms. See Market Challenger, Market Follower, Market Leader.
PLC-abbrev. Product Life Cycle
Solitary_Surviv
see Sole Survivor.
see also:
Routing
the planning of the best route to be followed by a sales representative in making a series of sales ...
another definition in the dictionary:
Product_Knowled-detailed knowledge of a product's features and benefits required by a salesperson to persuade a prospect to purchase.
Guarantee-a written assurance by the manufacturer that a product will be replaced or repaired to the customer's satisfaction if it is found to be defective or does not perform as intended. See Warranty.
Decision_Making
choosing between alternative courses of action using cognitive processes - memory, thinking, evaluat ...
another definition in the dictionary:
Dissonance-see Cognitive Dissonance.
Brand_Identific-decisions relating to the type of brand to give to a product, four brand identity alternatives are available - single brand name ('Pal' dog food), product-line brand name (Sears' Kenmore home appliance range), corporate brand name ('Kellogg's Sustain') and corporate family name ('Heinz Baked Beans'). See Individual Brand, Family Brand, Corporate Branding, Product-Line Brand Name, Single Brand Name.
Active_Listenin
listening that is more than passively hearing what the customer is saying, implies the need for a sa ...
another definition in the dictionary:
Billings-the amount of money spent on media buying by advertising agencies on behalf of clients.
Kickback-a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commonly, the kickback is a percentage of the salesperson's commission on the sale or an item of merchandise.
ESP
see Envelopes and Stubby Pencil. ...
another definition in the dictionary:
Needs-innate feelings of deprivation in a person. See Wants.
Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.
Endorsements
recommendations to purchase a particular brand of product made in advertisements by well-known perso ...
another definition in the dictionary:
Ceiling_Price-see Price Ceiling.
Foreign_Currenc-the price of one country's currency expressed in terms of the currency of another country.
