Marketing Dictionary

another definition in the dictionary:

Go_Error-a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error, New Product Development.

Product_Line_Ma-see Category Manager.

Solo_Mailing

a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests.



see also:

Panel_Test
a technique used to pre-test advertising, new products, etc, a group of individuals selected from th ...

another definition in the dictionary:

Balance_of_Paym-the difference between the payments made to foreign nations and the receipts from foreign nations in a given period.

Seminar_Selling-bringing together a number of prospective buyers at the same time for a sales presentation.

Inept_Set
brands that a buyer is aware of when considering a purchase, thinks poorly of , but uses in some way ...

another definition in the dictionary:

Encirclement_At-a competitive strategy used by a strong challenger to attack the market leader, the market challenger launches an attack on several fronts at once in an attempt to break the leader's grip on the market.

Direct_Accounts
large accounts serviced by head office personnel or company executives rather than by salespeople in ...

another definition in the dictionary:

Date_Code-a date on a package indicating either the date by which the product should be used or the date the product was packed. See Date Stamping.

Corporate_Issue-advertising in which an organisation states publicly its position on a controversial issue. See Advocacy Advertising, Corporate Advertising.

Information_Flo
the information about products, potential customers, consumer needs and wants, etc. that is passed f ...

another definition in the dictionary:

Horizontal_Chan-discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or retailer-retailer discord. See Channel Conflict, Inter-Type Channel Conflict, Vertical Channel Conflict.

Press_Conferenc-a meeting to which media personnel are invited by a government body, organisation or company seeking to make a public announcement, usually to gain favourable publicity or to offset some negative reaction.

Multibrand_Stra
the use of more than one brand within a product category in order to counteract brand switching and ...

another definition in the dictionary:

Growth_Strategi-the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.

Physical_Distri-the storage, handling and movement of goods within an organisation and their shipment to customers.


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