another definition in the dictionary:
Intraorganisati-an organisation's internal environment, the forces arising from the organisation's formal structure and from interactions with employees which affect the marketing operations.
Price_Competiti-a competitive situation in which price is used as the major means of differentiating the product of one firm from that of a rival. See Non-price Competition.
Solo_Mailing
a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests.
see also:
Sales_Effect_of
the effectiveness of an advertisement or advertising campaign in boosting sales of a product, genera ...
another definition in the dictionary:
Portfolio_Tests-a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.
Economic_Order_-the optimum quantity of each product that must be ordered to balance the inventory holding costs against the order processing costs, holding costs increase with more inventory, while order processing costs decrease.
Image_Different
as a source of competitive advantage, a company may differentiate itself from its competitors by ima ...
another definition in the dictionary:
Primary_Demand-demand for a product class rather than for a particular brand within the class.
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Possession_Util
the value given to a product by virtue of the fact that the purchaser has the legal right to own and ...
another definition in the dictionary:
Price_Objection-an objection raised by a prospective buyer on the grounds of price, credit terms, discounts, allowances, freight charges, etc. related to the cost of a product offered by a salesperson.
Geocentrism-the view that the whole world is one single market.
Per_Capita_Inco
average income per person in a population. ...
another definition in the dictionary:
Decoding-the step in the communication process in which the receiver accepts and interprets the message. See Communication Process, Encoding.
Advertising_Obj-specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind).
Capitalist_Syst
see Free Market System. ...
another definition in the dictionary:
Quota_Sample-a nonprobability sample, chosen without regard to location, representativeness, etc. from individuals who meet certain specified criteria.
Marketing_Datab-data brought into an organisation through marketing research projects or a marketing information system and used as an aid to decision making. See Database Marketing.
