Marketing Dictionary

another definition in the dictionary:

Account_Represe-a salesperson with direct responsibility for one specific major account or a group of major accounts.

Hidden_Objectio-an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.

Source

see Sender.



see also:

Audimeter
a mechanical instrument or device for monitoring television usage and program choice (for ratings su ...

another definition in the dictionary:

Customary_Price-the traditional price, the price that consumers expect to pay for a certain product.

Psychological_D-the advertising of a product at a heavily reduced price, as in 'Was $49.95, now only $35.00', the practice may be illegal under the Trade Practices Act unless the reduction is a genuine one.

Push_Money
a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage gr ...

another definition in the dictionary:

Directive_Probe-questions posed to prospective buyers to obtain a better understanding of the customer and the customer's business.

Open_to_Buy-the money that a reseller has available to spend on stock purchasing at any given time.

Speciality_Reta
retail stores offering limited, specialised lines but carrying a deep assortment within the lines. ...

another definition in the dictionary:

Market_Atomisat-see Complete Segmentation, Custom Marketing.

Access_Barriers-factors such as tariffs and legal restrictions which reduce the size of a market by preventing potential customers from purchasing a particular product.

Palletisation
the packing of goods on to small wooden platforms, or pallets, for ease of handling in shipment. ...

another definition in the dictionary:

ASCC-abbrev. Australian Standard Commodity Classification.

Brand_Franchise-the loyalty that attaches to a well-managed brand. See Brand Extension.

Product_Item
a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock- ...

another definition in the dictionary:

Routing-the planning of the best route to be followed by a sales representative in making a series of sales calls, good routing raises both the number of calls the representative is able to make and the ratio of selling time to non-selling time.

Primary_Packagi-a product's immediate container or wrapper. See Secondary Packaging, Shipping Packaging.


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