Marketing Dictionary

another definition in the dictionary:

Banded_Offers-see Banded Pack.

FAS_Pricing-see Free-alongside-Ship Pricing.

Source

see Sender.



see also:

New_Account_Con
a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is c ...

another definition in the dictionary:

Business_Cycles-historical patterns of prevailing economic conditions - prosperity, recession, depression and recovery.

Bartering-exchanging goods for others of equal value.

Brand_Equity
a term used in reference to the value of a well-known brand, brand equity can greatly affect the buy ...

another definition in the dictionary:

Maturity_Stage_-the third stage (after introduction and growth) in the life of a typical product, in maturity, the product is well-known, has some loyal customers and strong competition. See Product Life Cycle, Introductory Stage, Growth Stage, Decline Stage.

MRO_Supplies-abbrev. Maintenance, Repair and Operating supplies.

Favorability_Sc
a scaling device for measuring a target audience's feelings or attitudes towards a company or its pr ...

another definition in the dictionary:

Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.

Customer_Driven-a system of distribution designed with customer requirements rather than a company's convenience in mind.

Spreadsheet
an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling spe ...

another definition in the dictionary:

Sale_of_Goods_A-various state legislation aimed at safeguarding consumers by ensuring that goods offered for sale are of reasonable quality and fit for their intended purpose.

Marketing_Analy-see Marketing Audit.

Direct_Marketin
a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-us ...

another definition in the dictionary:

Financial_Resou-the availability of money in the form of cash, securities, creditors, loan facilities, etc possessed by an organisation.

Fictitious_Pric-the unethical, possibly illegal, practice of announcing a price reduction (eg. 'now $20, formerly $49') when, in fact, there has been no reduction at all.


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