another definition in the dictionary:
Account_Strateg-broad methods employed in achieving the objectives set by a salesperson for a particular account.
Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.
an objection by a prospective buyer levelled against the firm represented by the salesperson.
Multi_Channel_M
a system in which a producer uses more that one channel of distribution, commonly, producers who use ...
another definition in the dictionary:
Sell_Off_Period-the duration of a particular sales promotion, the time from the launch of the sales promotion to the end of the special offer.
Geocentrism-the view that the whole world is one single market.
Buyer
the individual who handles the actual purchase in a buying decision, a purchasing officer. See Buyin ...
another definition in the dictionary:
Psychological_R-the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality. See Market Positioning, Real Positioning, Repositioning, Competitive Depositioning.
Megatrend-a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to have a significant impact on the kinds of products consumers will wish to buy in the foreseeable future. Megatrends evident today include a growing interest in health, leisure, lifestyle and environmental issues.
Physiological_N
innate human feelings of deprivation related to an individual's biological well-being. See Psycholog ...
another definition in the dictionary:
Marketing_Myopi-an influential article by U.S. academic, Theodore Levitt, published in Harvard Business Review in 1960, Levitt described the failure of management to define adequately the scope of their business as 'marketing myopia'.
Bar_Code-an arrangement of lines and spaces in code form used to identify a product by style, size, price, quality, quantity, etc. The code, read by a scanning device, is used in marketing decision-making, including stock control and inventory level adjustment.
Drummers
a nineteenth century term of American origin for a travelling salesperson. ...
another definition in the dictionary:
Market_Leader-the company whose products hold the largest market share. See Market Challenger, Market Follower, Market Nicher.
Assembly_Market-see Assemblers.
New_Task_Buying
an organisational buying situation in which the organisation has had no previous experience with the ...
another definition in the dictionary:
Belongingness_a-the desire for love and affection from others. See Maslow's Hierarchy of Needs.
Discount_House-a retailer specialising in consumer durables and soft goods, attracting customers with low prices, typically, discount houses operate on low mark-ups and offer a minimum of customer service.