another definition in the dictionary:
Channel_Mix-the degree of intensivity selected for the distribution of a product. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
Special_Event_P
reducing prices in retail stores at certain times of the year (e.g. immediately after Christmas) to attract customers.
see also:
Spotter
a person who receives a fee for providing a salesperson with leads to prospects to whom sales are ma ...
another definition in the dictionary:
Group_Selling-a selling situation in which a salesperson presents a product or product range to a group of buyers from one company or to a buying committee. See Team Selling.
Corporate_Cultu-the particular strategies, style, systems, environment and shared values within an organisation which contribute to its individuality.
Familiarity_Sca
a scaling device for measuring a target audience's awareness and knowledge of a company or its produ ...
another definition in the dictionary:
Intangible_Prod-the unobservable characteristics which a physical good possesses, such as style, quality, strength, beauty, etc. See Tangible Product Attributes.
Bundled_Pricing-see Bundling.
Psychological_D
the advertising of a product at a heavily reduced price, as in 'Was $49.95, now only $35.00', the pr ...
another definition in the dictionary:
Celebrity_Testi-advertisements featuring endorsements of products by well-known personalities from the field of entertainment, sport, politics, etc.
Learning_Curve-a graphical representation of the way in which average unit cost of production decreases as output rises, also called an Experience Curve.
Foothold_Firm
see Market Nicher. ...
another definition in the dictionary:
Chain_Store-a group of retail stores, centrally owned and managed, generally carrying the same kind of merchandise.
Private_Brand-a brand owned by a wholesaler or retailer, also called a private label. See Manufacturer's Brand.
