another definition in the dictionary:
Sponsorship-see Corporate Sponsorship.
Sales_Literatur-printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.
Special_Interes
groups of consumers with concerns about particular products or product categories, for example, special interest groups have spoken out about the marketing of cigarettes, high-sugar breakfast cereals for children, fast foods with low nutritional value, etc.
see also:
Service_Variabi
see Variability. ...
another definition in the dictionary:
Limited_Problem-buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making. See Extensive Problem Solving, Routine Problem Solving.
Scanner_Systems-electronic equipment which allows product bar codes to be read, the information recorded by the scanning devices is used in marketing decision making, including inventory control. See Bar Codes.
Corporate_Image
advertising aimed at establishing an identity for a firm in the public mind. See Corporate Advertisi ...
another definition in the dictionary:
Reliability-the accuracy with which data in a marketing research study has been collected, a reliable marketing research study should produce similar results if repeated.
Reinforcement_A-advertising to reassure the buyer that the right product has been purchased.
Heterogeneity
see Variability. ...
another definition in the dictionary:
Brand_Personali-the feeling that people have about a brand as distinct from what the product can actually do.
Account_Executi-see Account Manager.
Assortment_Stra
options available to a reseller in determining the assortment of products and services to be carried ...
another definition in the dictionary:
Inseparability-one of the four characteristics (with intangibility, perishability and variability) which distinguish a service, inseparability expresses the notion that a service can not be separated from the service provider. See Services Marketing, Intangibility, Perishability, Variability.
Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.
Price_Taker
any firm which is unable to influence the general level of commodity prices by altering the quantity ...
another definition in the dictionary:
Error_Rate-the percentage of errors (wrong items, wrong quantity, wrong address, etc.) made in shipping merchandise to customers.
Purchase_Allowa-see Off-Invoice Allowance.
