another definition in the dictionary:
Asset_Based_Mar-a marketing approach which uses the knowledge and skills a company has already developed as the basis for growth.
Shelf_Managemen-the process of determining the number and location of shelf facings in a retail store. See Shelf Facings.
Special_Rate
see Commodity Rate.
see also:
By_Product
a secondary product produced during the process of manufacturing another. ...
another definition in the dictionary:
Consumer_Franch-the understanding consumers have of a brand. See Franchise-Building Sales Promotions.
Body_Language-a nonverbal form of communication in which posture, facial expressions, hand movements, etc, convey a message from sender to receiver. See Nonverbal Communication, Kinesic Communication, Proxemic Communication, Tactile Communication.
Information_Flo
the information about products, potential customers, consumer needs and wants, etc. that is passed f ...
another definition in the dictionary:
Horizontal_Inte-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, some of its competitors. See Backward Integration, Forward Integration.
Product_Extensi-the introduction of a product that is known to the company but which has features or dimensions which are new to consumers, three types of product extensions are possible: revisions, additions and repositionings. See Innovation, New Product Duplication.
Deciders
those who actually make the decision in the organisational buying process, the deciders are often di ...
another definition in the dictionary:
Quality_Circles-a management technique with its origin in Japanese industry, developed as a means of increasing productivity, groups of autonomous workers, responsible for their own output, meet together voluntarily to plan their work so that a better quality product results and so that the work of other autonomous groups further down the production line is not delayed.
Backward_Invent-an product strategy in international marketing in which a company produces a less complex version of its domestic product for developing and less-developed countries.
Dealer_Loader
a gift given to a retailer who purchases a specified quantity of a product during a trade sales prom ...
another definition in the dictionary:
Contractual_Ver-a form of vertical marketing system in which independent firms at different levels of distribution are tied together by contract to achieve economies of scale and greater sales impact. See Administered Vertical Marketing System, Corporate Vertical Marketing System, Vertical Marketing System.
Countermarketin-marketing activity intended to abolish interest in, and demand for, a product.
Concentric_Dive
a growth strategy in which a company seeks to develop by adding new products, also called convergent ...
another definition in the dictionary:
Brand_Label-a label which gives the brand name of the product.
Boomerang_Metho-hurling a buyer's objection back as a reason for buying. If, for example, a buyer objects that he or she cannot afford the item, a salesperson might answer, 'Yes, but can you afford not to buy it?', sometimes referred to as the Translation Method. See Objections.
