another definition in the dictionary:
Screening-an early stage in the new product development process when ideas for new products are sifted or screened to identify those that the firm might profitably develop, two broad approaches to idea screening are possible: managerial judgement and customer evaluation. See Drop Error, Go Error, New Product Development.
Reorder_Level-see Economic Order Quantity.
Speciality_Merc
a wholesaler that specialises in one product line (or a few product lines) but carries the line or lines in considerable depth.
see also:
Decoding
the step in the communication process in which the receiver accepts and interprets the message. See ...
another definition in the dictionary:
Price_Adjustmen-allowances, discounts, etc. granted by a seller to meet the requirements or circumstances of specific buyers.
Decision_Tree-a decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a Decision Flow Diagram.
Fishyback
a term used in the physical distribution of goods to refer to a system of transportation requiring t ...
another definition in the dictionary:
Encirclement_At-a competitive strategy used by a strong challenger to attack the market leader, the market challenger launches an attack on several fronts at once in an attempt to break the leader's grip on the market.
Brand_Convictio-the strong attitude or attachment consumers have towards a particular brand.
Brand_Mark
the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of ...
another definition in the dictionary:
Pure_Competitio-a marketing situation in which there are a large number of sellers of a product which cannot be differentiated and, thus, no one firm has a significant influence on price. Other prevailing conditions are ease of entry of new firms into the market and perfect market information. Also referred to as Perfect Competition and Atomistic Competition. See Monopolistic Competition.
Flyer-a promotional leaflet or mailing piece.
Break_Even_Anal
a method of determining the number of units of a product that must be sold at a given price in order ...
another definition in the dictionary:
AFMA-abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand.
Distribution_Ma-see Physical Distribution Management.
Objectives
specific, measurable outcomes or results that an organisation plans to achieve in a given period. ...
another definition in the dictionary:
Quality_Circles-a management technique with its origin in Japanese industry, developed as a means of increasing productivity, groups of autonomous workers, responsible for their own output, meet together voluntarily to plan their work so that a better quality product results and so that the work of other autonomous groups further down the production line is not delayed.
Opinion_Leader-an individual who actively provides opinions about products to others or from whom views, opinions and advice is sought. See Key Influence People.
