another definition in the dictionary:
All_We_Can_Affo-a simple method of determining a budget (for advertising, etc) in which the amount allocated is the amount that can be afforded, also called the What-We-Can Afford Method, the Affordable Method and the Arbitrary Method. See Advertising Budget Determination.
Marketing_Manag-the analysis, planning, organisation, implementation and control of the marketing activities of the firm.
Specialty_Adver
an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to give away without obligation to prospective customers.
see also:
Freight_Charges
transportation costs involved in shipping goods from producer to customer. ...
another definition in the dictionary:
Press_Conferenc-a meeting to which media personnel are invited by a government body, organisation or company seeking to make a public announcement, usually to gain favourable publicity or to offset some negative reaction.
Extensive_Decis-see Extensive Problem Solving.
Account_Objecti
the specific aims and sales goals to be achieved within a specified period by a salesperson for an a ...
another definition in the dictionary:
Regulatory_Envi-that part of the firm's external marketing environment on which legal and political forces act to change regulations which affect the marketing effort, regulation changes can pose threats or present opportunities.
Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.
Less_Than_Carlo
a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in ...
another definition in the dictionary:
Activity_Report-reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
Cash_Flow-the money required by a company to meet expenses in a given period.
Convenience_Sam
a form of nonprobability sample in which the researcher selects readily available respondents. ...
another definition in the dictionary:
Escalator_Claus-a clause in a contract which allows a tenderer to adjust the final amount charged to take account of price rises in component parts between acceptance of the bid and completion of the delivery, installation, etc.
Fishyback-a term used in the physical distribution of goods to refer to a system of transportation requiring the transfer of containers from truck to ship. See Birdyback, Piggyback.
Call_Report
a written record of sales calls made by a representative for submission to a supervisor. See Call. ...
another definition in the dictionary:
Exclusivity-see Exclusive Agreements, Exclusive Distribution.
Selective_Selli-see Selective Distribution.
