another definition in the dictionary:
Purchase_Intent-the likelihood that a consumer will buy a particular product resulting from the interaction of his or her need for it, attitude towards it and perceptions of it and of the company which produces it.
GRP-See Gross Rating Points.
Specialty_Store
a retail store typically carrying only one, or part of one, product line but having considerable depth within the line, examples include stores selling only jogging shoes for women, or men's hats.
see also:
Closed_End_Ques
a question which allows a respondent to choose an answer from a given list. See Open-End Question. ...
another definition in the dictionary:
Incentive_Marke-the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more frequent orders from dealers, or to induce customers to buy.
Sales_Effect_of-the effectiveness of an advertisement or advertising campaign in boosting sales of a product, generally hard to measure as sales may be influenced by factors other than advertising, such as the product's price, its other features, its availability and the actions of competitors. See Advertising Effectiveness.
Industrial_Dist
a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases indu ...
another definition in the dictionary:
Detailer-a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clients about new products. See Missionary Selling.
Brand_Convictio-the strong attitude or attachment consumers have towards a particular brand.
Contract_Carrie
a transportation firm operating exclusively in one industry and contracted to particular firms. ...
another definition in the dictionary:
Operating_State-a statement of the financial results of a company's operations during an accounting period.
Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.
Order_Filling_C
warehousing, transportation, order processing, billing and collection of payments. ...
another definition in the dictionary:
Idea_Marketing-activities associated with the marketing of a cause or idea. See Broadening Concept.
Brand_Family-See Family Brand.
Credit_Card
a small card, usually of plastic, used to obtain consumer products without immediate payment, the ca ...
another definition in the dictionary:
Media_Vehicle-a specific medium for the transmission of an advertiser's message.
Per_Diem_Expens-the payment of travel and accommodation expenses to a salesperson at a fixed daily rate.
