another definition in the dictionary:
Assumptive_Clos-a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the product, and proceeds to write up the order, wrap the merchandise, etc. See Close.
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
Spotter
a person who receives a fee for providing a salesperson with leads to prospects to whom sales are made.
see also:
Promotional_Cam
a coordinated series of promotional efforts built around a single theme and designed to achieve a sp ...
another definition in the dictionary:
Open_Bid-a system, common in the government market, of calling for bids from selected suppliers.
Industrial_Buye-the study of the motives and actions of, and the influences upon, industrial buyers while engaged in the purchasing of goods and services. See Organisational Buying Behaviour.
Price_Ceiling
A price, usually imposed by law, above which market prices are not permitted to rise, also called a ...
another definition in the dictionary:
Sales_Rally-a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.
SELECT-acronym for Situation analysis, Explicit statement of the problem, Laying out the research design and collecting data, Evaluating the data and making a decision, Creating a plan to implement the decision and Testing the correctness of the decision - a six-step approach to the process of marketing research.
Greeters
a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesaler ...
another definition in the dictionary:
Affordable_Meth-see All-We-Can-Afford Method.
Entertainment_M-promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins, Endorsement.
Mark_Up
the amount added by a wholesaler or retailer to the cost of a product to determine the selling price ...
another definition in the dictionary:
Brand_Life_Cycl-a concept, building on the product life cycle concept, which states that brands also have a life cycle - introduction, growth, maturity, decline - and that particular brand management strategies are appropriate at each stage. See Product Life Cycle.
Differentiated_-one of four possible approaches (with concentrated segmentation strategy, market segment expansion strategy and product line expansion strategy) available to a firm in relation to the segment or segments it wishes to target, in a differentiated segmentation approach a firm operates in several or all segments and targets different products to each. See Segmentation Strategies, Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy.
Discontinuous_I
entirely new-to-the world products made to perform a function for which no product has existed previ ...
another definition in the dictionary:
Booz,_Allen_and-a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in new product introductions.
Retailer_Cooper-a wholesaling operation established by a group of retailers to give themselves a buying advantage.
