another definition in the dictionary:
Dependent_Varia-the variables in a research experiment which are affected by manipulation of the explanatory or experimental variables. See Experimental Variables.
Hedonists- who habitually seek pleasurable experiences, individuals who, by nature, seek products which provide them with the most pleasure, without regard to calories, sugar content, salt content, cholesterol levels, colouring or preservative additives, and so on, hedonists are above-average consumers of chocolates, soft drinks, beer, etc.
Stabilising_Pri
a price set for a product with the intention of keeping prices steady within an industry in order to avoid a price war.
see also:
Commercialisati
the final stage of the new product development process in which the decision is made to put the new ...
another definition in the dictionary:
Indirect_Denial-handling a buyer's objection by initially admitting the validity of the objection in order to maintain rapport but then offering evidence to rebut the objection, sometimes referred to as the 'Yes, but... Method.' See Objections.
Multilevel_In_D-a tactic used by selling organisations where the buying centre of a large and important company includes many participants, the selling team spends maximum time with company personnel, attempting to reach as many as possible of the decision participants at all levels.
External_Stimul
advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise t ...
another definition in the dictionary:
Laboratory_Test-see Accelerated Test Marketing.
Objections-any form of sales resistance offered by a buyer to a salesperson.
Extension_Appro
an approach to global pricing in which a firm sets the same price for its product around the world a ...
another definition in the dictionary:
Clutter_Level-See Clutter, Audience Tune-Out.
Service_Perisha-see Perishability.
Adoption_Sequen
see Adoption Process. ...
another definition in the dictionary:
Incentive-an inducement to buy, incentives include special price deals, premiums, contests, etc.
Low_Touch_Servi-customer service characterised by a low level of personal contact with customers, low-touch customer service is primarily automated or provided by vending machines, such as automatic telling machines at banks, self-service petrol pumps at garages, etc. See High-Touch Service.
Promotional_Str
the element of a firm's decision-making concerned with choosing the most appropriate mix of advertis ...
another definition in the dictionary:
Correlation_Tec-a range of statistical techniques used to discover relationships between diverse elements in a marketing situation.
Deciders-those who actually make the decision in the organisational buying process, the deciders are often difficult to identify because they may not necessarily have the formal authority to buy. See Buying Centre.
