another definition in the dictionary:
Macromodel-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables. See Model, Microanalytical Model.
Divisibility-the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Determinants.
a price set for a product with the intention of keeping prices steady within an industry in order to avoid a price war.
Post_Purchase_E
the quick mental assessment of a low-involvement product by a consumer after purchase. See Low-Invol ...
another definition in the dictionary:
Brand_Preferenc-the stage of brand loyalty at which a buyer will select a particular brand but will choose a competitor's brand if the preferred brand is unavailable. See Brand Insistence, Brand Recognition.
Marketing_Contr-activities involved in checking that marketing action plans are producing the desired results, and the taking of corrective action if they are not.
Bait_Advertisin
an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any ...
another definition in the dictionary:
New_Products-products which are ?newî in one or other of two - new to a company or new to a market, they include existing products which have been improved or revised, brand extensions, additions to existing line, repositioned products targeted at to new markets, and new-to-the-world products. See Innovation, New Product Development, New-To-The-World Products, Product Extension.
Price-the value agreed upon by the buyer and the seller in an exchange, one of the four controllable variables (with product, promotion and place) of the marketing mix. See Marketing Mix.
Product_Testing
exposing consumers to a new product, in final or prototype form, so that they might compare it to th ...
another definition in the dictionary:
Image_Oriented_-an advertising plan or tactic intended to maintain a brand's position over time (rather than to change its position) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Change Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Limited_Decisio-see Limited Problem Solving.
Campaign
a related selection and execution of IMC activities to achieve marketing communication objectives. ...
another definition in the dictionary:
Management_by_O-an evaluation and control system in which individual salespeople set goals and objectives for themselves that are acceptable to management, progress towards these goals and objectives is reviewed periodically.
Inertia_Selling-a selling practice in which unsolicited goods and services are sent to consumers in expectation that many will prefer to purchase rather than to return them, the practice is considered undesirable and legislation protecting consumers has been enacted.
Secondary_Data
information that is obtained from previously published materials, such as books, magazines, newspape ...
another definition in the dictionary:
Functional_Risk-see Performance Risk.
Competitive_Par-a method of allocating a promotion budget based on matching the activity of a major competitor.