another definition in the dictionary:
Bundling-the practice of offering two or more products or services as a single package at a special price, also referred to as Bundled Pricing. See Unbundling.
FARB-abbrev. Federation of Australian Radio Broadcasters.
Standard_Produc
categories into which products are grouped using formal systems such as the Australian Standard Industrial Classification and the Australian Standard Commodity Classification. See Australian Bureau of Statistics, Casual Product Classes.
see also:
Break_Even_Anal
a method of determining the number of units of a product that must be sold at a given price in order ...
another definition in the dictionary:
Product_Line_Fe-a strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end). See Product Line.
List_Brokers-firms which compile and sell mailing and prospect lists.
Outbound_Telema
telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inb ...
another definition in the dictionary:
Post_Purchase_E-the quick mental assessment of a low-involvement product by a consumer after purchase. See Low-Involvement Product.
Intangibility-one of the four characteristics (with inseparability, perishability and variability) which distinguish a service, intangibility expresses the notion that a service has no physical substance. See Services Marketing, Inseparability, Perishability, Variability.
Adaptivising
a planning philosophy implying a firm's intention to continue to maintain, and expand, its present o ...
another definition in the dictionary:
Purchase_Allowa-see Off-Invoice Allowance.
Competitive_Pos-an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.
Direct_Competit
advertising intended to stimulate immediate purchase of a particular brand. See Indirect Competitive ...
another definition in the dictionary:
Contingent_Meth-see 'What if...' Method (of handling sales objections.)
Service_Sector-the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods.
Services_Sellin
the selling of intangible products. ...
another definition in the dictionary:
Favorability_Sc-a scaling device for measuring a target audience's feelings or attitudes towards a company or its products. Responses are commonly recorded on a five-stage scale: 1. Very Unfavorable, 2. Somewhat Unfavorable, 3. Indifferent, 4. Somewhat Favorable, 5. Very Favorable. Also called Image Analysis. See Familiarity Scale.
BCG-abbrev. Boston Consulting Group.
