Marketing Dictionary

another definition in the dictionary:

Market_Segment-a group or sector within a heterogeneous market consisting of consumers or organisations with relatively homogeneous needs and wants, those within a market who will respond to a given set of marketing stimuli in a particular way. See Market Segmentation.

POSSLQ-abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Opposite Sex Living in Same Quarters.

Standard_Test_M

a form of test market in which the company selects a small number of representative cities in which to trial the full marketing mix prior to a new product launch. See Test Marketing.



see also:

Observation_Met
an method of obtaining marketing research data by watching human behaviour, mechanical monitoring de ...

another definition in the dictionary:

Non_Business_Ma-see Non-Profit Marketing

MCA-abbrev. Media Council of Australia

Geographic_Orga
the organisation of firm's marketing activities so that a separate division is responsible for each ...

another definition in the dictionary:

ADMA-abbrev. Australian Direct Marketing Association.

Flyer-a promotional leaflet or mailing piece.

Routine_Rebuy
see Straight Rebuy. ...

another definition in the dictionary:

Reduced_Price_P-a type of consumer sales promotion in which two or more units of the same product are banded together and sold at a lower price.

Marketing_Resea-a marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales, total marketing research expenditure is expressed as a percentage of total sales revenue.

Specialty_Store
a retail store typically carrying only one, or part of one, product line but having considerable dep ...

another definition in the dictionary:

Causal_Research-marketing research which examines the cause-and-effect relationship among variables.

Responsiveness-the degree to which people control their emotions when relating to others, used in selling as an indicator of social style. See Social Styles, Amiable, Analytical, Driver, Expressive.

Product_Differe
an approach to marketing in which a company disregards market segmentation but produces goods and se ...

another definition in the dictionary:

Product_Mix_Wid-the number of distinct product lines manufactured or distributed by an organisation. See Product Line, Product Mix.

Advertising_Exp-one presentation of an advertisement to an audience, advertising managers must decide how many 'exposures' will be required to achieve their goal or objective.


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