another definition in the dictionary:
Market_Segment-a group or sector within a heterogeneous market consisting of consumers or organisations with relatively homogeneous needs and wants, those within a market who will respond to a given set of marketing stimuli in a particular way. See Market Segmentation.
POSSLQ-abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Opposite Sex Living in Same Quarters.
a form of test market in which the company selects a small number of representative cities in which to trial the full marketing mix prior to a new product launch. See Test Marketing.
Observation_Met
an method of obtaining marketing research data by watching human behaviour, mechanical monitoring de ...
another definition in the dictionary:
Non_Business_Ma-see Non-Profit Marketing
MCA-abbrev. Media Council of Australia
Geographic_Orga
the organisation of firm's marketing activities so that a separate division is responsible for each ...
another definition in the dictionary:
ADMA-abbrev. Australian Direct Marketing Association.
Flyer-a promotional leaflet or mailing piece.
Routine_Rebuy
see Straight Rebuy. ...
another definition in the dictionary:
Reduced_Price_P-a type of consumer sales promotion in which two or more units of the same product are banded together and sold at a lower price.
Marketing_Resea-a marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales, total marketing research expenditure is expressed as a percentage of total sales revenue.
Specialty_Store
a retail store typically carrying only one, or part of one, product line but having considerable dep ...
another definition in the dictionary:
Causal_Research-marketing research which examines the cause-and-effect relationship among variables.
Responsiveness-the degree to which people control their emotions when relating to others, used in selling as an indicator of social style. See Social Styles, Amiable, Analytical, Driver, Expressive.
Product_Differe
an approach to marketing in which a company disregards market segmentation but produces goods and se ...
another definition in the dictionary:
Product_Mix_Wid-the number of distinct product lines manufactured or distributed by an organisation. See Product Line, Product Mix.
Advertising_Exp-one presentation of an advertisement to an audience, advertising managers must decide how many 'exposures' will be required to achieve their goal or objective.