another definition in the dictionary:
Internal_Data-information recorded and stored by an organisation as it completes it normal transactions and activities.
Infomercial-a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a company promotes its own product while offering valuable information and advice on an important public issue. For example, Volvo may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety.
Standard_Test_M
a form of test market in which the company selects a small number of representative cities in which to trial the full marketing mix prior to a new product launch. See Test Marketing.
see also:
Geographic_Mark
a distinctive characteristic of the industrial market, the industrial market tends to be more geogra ...
another definition in the dictionary:
Desk_Jobber-see Drop Shipper.
Competitive_Adv-that which one firm can do better than another to satisfy consumer needs and wants.
Family_Brand
a brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canne ...
another definition in the dictionary:
Shipping_Packag-outer packaging (cartons, for example) in which products are packed for storage and transport. See Primary Packaging, Secondary Packaging.
Starch_Readersh-a technique for post-testing advertising effectiveness devised in 1923 by Daniel Starch, at that time a lecturer at the Harvard Business School, interviewers ask selected readers of magazines to recall particular advertisements.
Sales_Quota
the expected level of sales for a territory in a given period, a sales quota is the expression of a ...
another definition in the dictionary:
Cross_Selling-selling by a salesperson of some part of the company's total product range for which another division or salesperson has prime responsibility.
Hidden_Objectio-an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.
High_Touch_Serv
customer service that is characterised by a high level of personal contact with customers, as oppose ...
another definition in the dictionary:
Promotional_Ada-a strategy in which the same product is sold in different geographic locations but with a unique promotional strategy for some or all of the different locations.
Market_Attracti-the degree to which a market offers opportunities to an organisation, taking into account the market size and growth rate and the level of competition and other constraints.
Company_Mission
see Corporate Mission. ...
another definition in the dictionary:
Diffusion_of_In-the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).
Scrambled_Merch-see Scrambled Assortment.
