another definition in the dictionary:
Democratic_Lead-a style of leadership characterised by group participation in decision-making. See Autocratic Leadership Style.
Compatibility-the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.
Standardised_Ma
a strategy employed by a multinational company in attempting to use one marketing mix to sell its products world-wide, the approach minimises cost but may result in a smaller market than would be possible with a unique marketing program for each country. See Customised Marketing Mix.
see also:
Exclusivity
see Exclusive Agreements, Exclusive Distribution. ...
another definition in the dictionary:
Containerisatio-the transportation of unitised and palletised goods by means of large crates or containers. See Palletisation, Unitisation.
Actionability-one of the major requirements (with accessibility, measurability and substantiality) for useful market segmentation, actionability expresses the notion that the segment targeted must be of an appropriate size for the company's resources to handle. See Accessibility, Measurability, Substantiality.
PERT
acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial to ...
another definition in the dictionary:
Leader_Pricing-see Loss Leader Pricing.
FAS_Pricing-see Free-alongside-Ship Pricing.
Customised_Mark
in international marketing, a marketing program uniquely designed for a particular country. See Comp ...
another definition in the dictionary:
Micro_environme-the factors or elements in a firm's immediate environment which affect its performance and decision-making, these elements include the firm's suppliers, competitors, marketing intermediaries, customers and publics. See Macro-environment.
Advertising_All-a discount given to a retailer by a supplier whose brand or product is featured in the store's newspaper, television or radio advertising or in catalogs, flyers or similar promotional pieces. See Allowances, Discounts.
Democratic_Lead
a style of leadership characterised by group participation in decision-making. See Autocratic Leader ...
another definition in the dictionary:
Labelling-activities associated with the design and content of the wording on a product or package which identifies it and provides instructions for its handling and use.
Limited_Decisio-see Limited Problem Solving.
Functional_Disc
a price allowance given to a firm performing some part of the marketing function for other members o ...
another definition in the dictionary:
Elasticity_of_D-a measure of the degree to which any change in the price of a product will affect the demand for it. See Inelasticity of Demand.
Megamarketing-a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.
