another definition in the dictionary:
Price_Band-the range within which a product can be priced as dictated by competitive intensity and the perceived value of the product to consumers.
Cluster_Analysi-a multivariate statistical technique used to identify entities with similar characteristics from those without them.
Staples
a sub-category of convenience goods consisting of frequently purchased foodstuffs. See Convenience Goods.
see also:
Discount_House
a retailer specialising in consumer durables and soft goods, attracting customers with low prices, t ...
another definition in the dictionary:
Geographical_Pr-a pricing method in which customers bear the freight costs from the producer's location to their own, examples of geographical pricing include FOB pricing, base-point pricing and zone pricing. See FOB Pricing, Base-Point Pricing, Zone Pricing.
Off_Premise_Buy-buying that is done by wholesalers and retailers through buying offices located overseas or in distant locations.
Brand_Loyalty
a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand, br ...
another definition in the dictionary:
Organisational_-the study of the motives and actions of, and the influences upon, organisations while engaged in purchasing goods and services.
Sales_Territory-the specific region or group of customers for which a salesperson has direct responsibility.
Organisational_
the study of the motives and actions of, and the influences upon, organisations while engaged in pur ...
another definition in the dictionary:
Out_Suppliers-suppliers with whom the buying organisation has not had dealings previously and therefore considers risky. See In-Suppliers.
Material_Manage-a relatively recent organisational trend in purchasing in which some companies combine several functions - purchasing, inventory control, production scheduling, traffic, and the like - into one high-level function under the control of a materials manager.
Closing
urchase from a buyer, getting an order. ...
another definition in the dictionary:
Expected_Value_-see Expected Return Model.
Choice_Set-the final set of brands from which a consumer makes a purchase choice after some brands in the awareness set have been considered and rejected. See Awareness Set.
Principle_of_In
a technique used in selling in which the salesperson, knowing the buyer's personal interests or buyi ...
another definition in the dictionary:
Response_Bias-the inclination of respondents in a marketing research survey to give the answer that they believe the interviewer wants to hear.
Direct_Marketin-a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-user, also called a Zero Level Channel. See Channel Length.
