another definition in the dictionary:
Potential_Marke-all the individuals and organisations in a particular market who have some level of interest in the product.
Sales_Force_Mix-the mix of individual territory representatives, national account sales teams, telemarketers, etc in a firm's total salesforce.
Starch_Readersh
a technique for post-testing advertising effectiveness devised in 1923 by Daniel Starch, at that time a lecturer at the Harvard Business School, interviewers ask selected readers of magazines to recall particular advertisements.
see also:
Central_Busines
the region of a city where retail and other businesses are concentrated, with a consequent high volu ...
another definition in the dictionary:
Channel-see Marketing Channels.
Price_Discrimin-a pricing strategy, generally illegal, in which a seller charges different prices to marketing intermediaries for the same product. See Differential Pricing.
Kinked_Demand_C
the shape of a demand curve when any rise in price above the customary level will result in a sharp ...
another definition in the dictionary:
Discriminatory_-see Differential Pricing.
Prestige_Pricin-a pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality, also called Image Pricing. See Psychological Pricing.
Direct_Selling
selling directly to end-users by means of a sales force. See Direct Marketing. ...
another definition in the dictionary:
Recruiting-see Sales Personnel Recruitment.
Divest_Strategy-a planned decision to get out of a particular business or product line, to sell off.
POSSLQ
abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Op ...
another definition in the dictionary:
Direct_Marketin-a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-user, also called a Zero Level Channel. See Channel Length.
Clutter-All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.
Blanket_Brandin
see Family Brand. ...
another definition in the dictionary:
Marketing_Depar-a division within a company with responsibility for the planning and co-ordination of all marketing activities.
National_Sales_-a sales manager with responsibility for the nation-wide operations of a sale division.
